Wendy Edsall-Kerwin faithfully sends a tri-fold newsletter about her metalwork 8 times a year. Her Winter 2011 edition caught my eye because of this article, in which she shows collectors why she must raise her prices
Raising Your Prices: A Lesson for Breaking the News Read
Are you driving people from your website to your blog and from your newsletter to your blog and website? And is your social media presence closely linked with the rest of your online persona? Be sure you’re thinking of your e-marketing in total. Each element isn’t separate, but is part of your network of strategic e-marketing.
Strategic E-Marketing: Everything Should be Connected Read
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