niche market

Maria Brophy has served as an art agent to her husband, Drew Brophy, since 2001. Since then she has also helped thousands of other artists plan their careers, increase sales, and negotiate deals. Her experience and secrets are chronicled in her new book, Art Money Success.

I asked Maria what she was most excited about these days, and she gave me a pretty decent list.

I liked #1 on that list: niche markets. Done! Now we can talk.

In this episode of the Art Biz Podcast, Maria and I discuss:

• What is a niche market?
• 4 types of niche markets for artists:
  1. Style of art
  2. Lifestyle
  3. Geographic location
  4. Purpose
• How to find your niche audience.