Marketing wizard Seth Godin recently wrote about the hard part of any job.
Hard is not about sweat or time, hard is about finishing the rare, valuable, risky task that few complete. . . .
Identifying which part of your project is hard is, paradoxically, not so easy, because we work to hide the hard parts. They frighten us.
The hard parts of my work are:
- Sending an extra email to my list to promote an upcoming class or a new product. I know it has to be done because people rely on those reminders and that's when I make the bulk of the sales. But I also must prepare myself for a number of people who will unsubscribe.
- Saying “I can't help you” to a potential consulting client.
- Setting aside time to develop new resources for artists. In other words, making myself sit down and think and write. This, too, is changing. I'm overflowing with ideas and am about to hibernate so I can implement some of them quickly.
- Holding my tongue and forcing kind words when I really want to slap sense into someone.
- Not holding my tongue and wishing I had. (This happens more than I'd like to admit.)