Postal rates just went up in the U.S., but that’s no reason to stop sending mail. It’s more important than ever to use regular mail in conjunction with any email messages you’re sending out. Let’s look at some of the reasons why you shouldn’t neglect buying stamps.
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| Deb Schmit, Highland Dreams Oil on canvas, 12 x 16 inches. ©The Artist |
Above all, regular mail won’t be considered spam. People have all kinds of filters set up for their inboxes these days. You can’t be certain your email messages are getting through. While you might grumble about the reliability of the postal service, there is no doubt that it’s far more reliable than email.
Likewise, regular mail can’t be accidentally deleted. It doesn’t take much to get frustrated by an overflowing inbox and delete a load of messages at once. It’s harder to accidentally throw away a piece of mail.
According to the CAN SPAM laws in the U.S., you must provide an easy way for people to opt out of an email list. But . . . people on your contact list won’t opt out of receiving regular mail as they might with email.
Another thing regular mail has going for it is that it has a personal touch. Email messages are often sent in bulk and seem impersonal.
Real mail stands out. Everyone is relying on email these days! Email messages get lost in bundles of other messages in inboxes.
On the other hand, we smile when we receive a real piece of mail with art on the front of it. We delight if the mail contains handwritten notes or addresses. “Wow! Someone cared enough to personalize this!”
KNOW THIS———-~> Good old-fashioned mail should be a part of your marketing efforts.
THINK ABOUT THIS—~> When is the last time you sent a mailing to your entire list?
DO THIS————~> Don’t neglect regular mail. Add postcards, thank-you notes, holiday cards, and “surprise” letters to your marketing strategy.
You can get more ideas for using regular mail this entire week and listen to the podcast on the Art Biz Blog.
