Followers to Collectors
Warm Outreach > Real Conversations > Loyal Collectors
Artist Planning Workshop 🟡 Live Webinar 🟡 September 9-10, 2025
$79 $59 through August 28
(Price increases to $79 on August 29)
Registration Opens August 12
I don’t know about you, but I constantly feel like my ideas are all over the place.
The only time I feel grounded was when I sit down, do a brain dump, prioritize, and get realistic about what I have the capacity to create.
It’s a process that brings me peace.
Hi, I’m Alyson Stanfield, former museum curator and educator turned art business coach.
Over the past 20 years, I’ve helped thousands of artists grow thriving, values-based businesses rooted in connection.
My specialty? Turning chaos into clear, doable strategy without sacrificing your creative spirit.
Our biggest wins at the art museums came from relationships we nurtured—whether it was with a potential sponsor, funding source, or donor.
Today, the same holds true in my own business: thoughtful personal follow-up turns fans into buyers.
The vast majority of art buyers aren’t transactional and prefer a relationship with the artist. You’re not just selling the art. You’re selling yourself.
Why “More Posting” Isn’t the Answer
Maybe you have been …
- Gathering tips and free advice instead of making a plan
- Posting like crazy, chasing trends, and praying to the algorithm gods
- Relying on visibility alone without building deeper connections
These are all temporary at best.
Algorithms change. Trends fade. What lasts is the trust you build with people who value you and your work.
Your art doesn’t just sell because of a beautiful feed. It sells because someone knows you, trusts you, and believes in your value.
And here’s the thing …
They're Already in Your Orbit
You’re already surrounded by people who care about you and your art.
Are you paying attention to them? Or are you waiting for them to stumble across your posts?
In all the pressure to stay visible—to post, promote, and push something new—it’s easy to overlook the relationships that matter most.
The ones that don’t need chasing.
The ones already in your orbit.
The ones that could blossom… with a little time, care, and intention.
This workshop is your invitation to reconnect with those people.
To shift your focus from broadcasting to belonging.
From visibility to trust.
From “putting it out there” to bringing people closer.
Because the path to more collectors isn’t always about reaching more people.
Often, it’s about nurturing the ones right under your nose.
You are invited.
This is not a training to watch later and forget. It’s a planning workshop.
Together over two sessions, we’ll map out the relationships in your art business — and turn them into a repeatable system for growth.
You’ll walk away with:
- A clear understanding of the 4 stages of your buyer’s journey
- Personalized next steps for deepening your connection with fans
- A framework for following up with confidence
- A weekly “People Day” system for consistent relationship-building
- Ideas for touchpoints that feel natural, not forced
- A renewed sense of clarity about who matters most — and how to honor them
Artist Planning Workshop 🟡 Live Webinar 🟡 September 9-10, 2025
$79 $59 through August 28
(Price increases to $79 on August 29)
You’ll love this workshop if …
- You want authentic marketing—sharing your art with genuine enthusiasm instead of feeling “salesy.”
- You’re ready to nurture relationships with followers, fans, and collectors instead of chasing the next trend or algorithm change.
- You’d like a clear and easy-to-follow plan for turning casual interest into loyal collectors without burning yourself out.
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During your planning workshop, the pieces fell into place in ways that have eluded me for so long. I let go of my anxiety, I laughed at my constant pursuit of perfection, and I stopped procrastination—maybe because the fears were gone. After digesting the workshop, I immediately got to work doing necessary, but not fun, office catch-up. I was also able to do a projected schedule for blocks of time in the New Year….
The biggest take away? Look for a competent leader to give you guidance, structure, and access to other professional artists.
LESLIE NEUMANN
Tuesday September 9
FROM VISIBILITY TO TRUST
How Fans are Made
Discover the stages from audience to fan, identify real people in each, and learn practical ways to create trust and deepen relationships that lead to sales.
The follower → fan → collector journey
Improve your first impressions
Shift from “follower” to “fan”
- Identify real people you can nurture now
Wednesday September 10
FROM INTEREST TO INVESTMENT
The Collector Experience
Map the journey from fan to collector, refine your touchpoints, and design a simple plan to deliver memorable, trust-building experiences that inspire art purchases.
- Fan → collector: key trust signals
- Refine your responses to inquiries
- Audit 6–8 key touchpoints in your buyer experience
- Design one Personal Pathway for a real person
All sessions begin at 2pm US Eastern Time (New York) and are about 2 hours, including Q&A.
2 Bonuses!
You’ll get two versions of the Collector Connection Builder to use with the Followers to Collectors framework.
- An AI-powered ChatGPT tool (built and trained by me) that guides you step-by-step and instantly creates a personalized, trust-building message you can send right away.
- A PDF with the same questions so you can craft your message manually if you prefer to work offline.
Never miss a connecting opportunity with your Collector Touchpoints Master List.
See every chance to connect with collectors—from casual likes to post-purchase delight—in this list of 36 touchpoints.
Covering in-person events, online sales, social media, and more, it will become your go-to reference for spotting gaps, improving your customer experience, and making each interaction memorable.
2 LIVE WEBINARS on SEPTEMBER 9-10
If you’re like me, you’re more likely to show up to a live session than to watch recordings. Wear your PJs, eat lunch, or skip the shower because I’m the only one who will be on camera.
ALL RECORDINGS + TRANSCRIPTS
Can’t make it live? Want to revisit for reminders and motivation? No problem. You’ll have access to these for the next few months or download them and keep them forever.
WORKBOOK
Follow along in the workshop workbook: filling in the blanks, writing your insights, or just doodling to stay focused.
BONUSES
Did you catch those two things I’m throwing in above? We won’t have time to dive deep into all the touchpoints or follow-up messages, but you’ll be able to use them long after the workshop ends.
Artist Planning Workshop 🟡 Live Webinar 🟡 September 9-10, 2025
No. This workshop meets you at wherever you are.
We have artists of varying levels because … here’s the thing … What you learn in my programs is, well, essential. It’s stuff you will use throughout your career. As you grow, your approach just becomes more sophisticated.
The only caveat is that the program is designed for artists who are serious about their practice and ready to treat their business with intention. Whether you’re emerging or established, what matters is your mindset and your willingness to show up.
The webinars are 2 hours each, so a total of 4 hours. I suggest a couple of hours to prepare and a couple of hours after each session to put into practice what you’re learning.
Here’s the thing, though. This isn’t extra work. These are things you should already be doing to grow your art business. We’re just going to give it some structure and sprinkle in some intention.
Yes! Access through December 9 in our learning center or download everything to keep forever.
Most sessions are recorded, and the core content is available on-demand. You can watch or rewatch when it works for you—and you’ll always have access to the community for support.
*Coworking sessions and any breakout groups are not recorded.
Not in-session, but there’s Q&A time each day. Join Essentials (which includes this workshop) for more feedback and ongoing support and accountability.
Yes! If you’re an Essentials member, you’re already in.
Not a member and curious? Check it out.
Absolutely!
If you find the program isn’t right for you, you can request a refund on or before October 1, 2025. No pressure, no hard feelings.
Get More Support, Feedback, and Focus
Followers to Collectors is just one piece of the puzzle. If you’re ready for deeper guidance, structure, and live support, you’re ready for Essentials for Artist Success.
Essentials helps you:
Build your art business with more confidence and less second-guessing
Follow a steady, seasonal rhythm within a loose structure
Get feedback, community, and real-time support
And yes, Followers to Collectors is included when you join Essentials.
You will receive:
PLANNING PREP
Any time you are planning, you have to consider your past results so you can avoid mistakes and build on successes.
A little prep will make your planning go more smoothly.
LIVE SESSIONS
We will meet in three 90-minute live sessions.
All sessions will be recorded and you can download the audio and video recordings, as well as organized notes.
You will download and print a workbook or worksheets to guide you through the formation of your plan.
COMMUNITY
Get feedback on your content plan! You will be invited to try out the Art Biz Connection community for just $1 for your first month. This is where you can connect with our committed members, ask questions, and participate in live sessions with me and our artist mentor.
ACTIONABLE PLAN
When you prepare, watch and read the lessons, and do the homework, you will have an actionable content plan for the next few months and an idea of your content for the rest of the year.
You’ll also know your first steps so you can start navigating your plan immediately.
Registration Opens August 12
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Attending your planning sessions was one of the most valuable things I’ve done personally or professionally. I had about 45 balls in the air and felt like I was drowning.
Just identifying my projects on paper and then listing out the tasks required for each really helped clear my head. Then applying the project approach with a paper schedule and task list was huge.
I now have a solid plan of attack for my ambitious projects. Several people close to me have commented about how focused and energetic I’ve been since putting my plan into action.
Beth Whitney
I can’t wait to help you nurture the connections that are key to a sustainable art career and business.
Artist Planning Workshop 🟡 Live Webinar 🟡 September 9-10, 2025
Save your seat and start turning those followers into loyal fans and, soon, collectors.
$79 $59 through August 28
(Price increases to $79 on August 29)
Start now!
Consider joining other ambitious artists in ESSENTIALS for Artist Success and start with Followers to Collectors.
