Followers to Collectors
Warm Outreach > Real Conversations > Loyal Collectors
I offered Followers to Collectors live and the feedback was so good that I decided to make it available on demand for a very limited time.
Here’s what artists had to say:
I have never thought about the buyer touchpoints after a sale beyond the obvious.
I can't wait to use the AI model you trained for us! Thank you for that and all of the wonderful nuggets of info you share with us.
Followers to Collectors was one of the best trainings that I have ever had. Thank you soooo much.
It was a no-brainer to join Essentials, and there is so much there! I was just thinking that I wish I had joined sooner, but now know this is right for me.
I am so inspired and motivated. Followers to Collectors training is helping me sharpen and improve how I piece my business practices together, without feeling overwhelming. I am also incredibly grateful for your people-centered approach over metrics. It’s exactly what I need right now.
I appreciate the attention to detail and care you deliver with everything you do.
Make It Happen with a Simple Plan 🟡 Start Now
Just $97 for this 4-hour training and instantly actionable tools.
I don’t know about you, but I constantly feel like my ideas are all over the place.
The only time I feel grounded was when I sit down, do a brain dump, prioritize, and get realistic about what I have the capacity to create.
It’s a process that brings me peace.
Hi, I’m Alyson Stanfield, former museum curator and educator turned art business coach.
Over the past 20 years, I’ve helped thousands of artists grow thriving, values-based businesses rooted in connection.
My specialty? Turning chaos into clear, doable strategy without sacrificing your creative spirit.
Our biggest wins at the art museums came from relationships we nurtured—whether it was with a potential sponsor, funding source, or donor.
Today, the same holds true in my own business: thoughtful personal follow-up turns fans into buyers.
The vast majority of art buyers aren’t transactional and prefer a relationship with the artist. You’re not just selling the art. You’re selling yourself.
Why “More Posting” Isn’t the Answer
Maybe you have been …
- Gathering tips and free advice instead of making a plan
- Posting like crazy, chasing trends, and praying to the algorithm gods
- Relying on visibility alone without building deeper connections
These are all temporary at best.
Algorithms change. Trends fade. What lasts is the trust you build with people who value you and your work.
Your art doesn’t just sell because of a beautiful feed. It sells because someone knows you, trusts you, and believes in your value.
And here’s the thing …
They're Already in Your Orbit
You’re already surrounded by people who care about you and your art.
Are you paying attention to them? Or are you waiting for them to stumble across your posts?
In all the pressure to stay visible—to post, promote, and push something new—it’s easy to overlook the relationships that matter most.
The ones that don’t need chasing.
The ones already in your orbit.
The ones that could blossom… with a little time, care, and intention.
This workshop is your invitation to reconnect with those people.
To shift your focus from broadcasting to belonging.
From visibility to trust.
From “putting it out there” to bringing people closer.
Because the path to more collectors isn’t always about reaching more people.
Often, it’s about nurturing the ones right under your nose.
You are invited.
This is not a training to watch later and forget. It’s a planning workshop.
Over the two sessions, you’ll map out the relationships in your art business, and turn them into a repeatable system for growth.
You’ll walk away with:
- A clear understanding of the 5 stages of your buyer’s journey
- Personalized next steps for deepening your connection with fans
- A framework for following up with confidence
- A weekly “People Day” system for consistent relationship-building
- Ideas for touchpoints that feel natural, not forced
- A renewed sense of clarity about who matters most — and how to honor them
Make It Happen with a Simple Plan 🟡 Start Now
Just $97 for this 4-hour training and instantly actionable tools.
You’ll love this workshop if …
- You want authentic marketing—sharing your art with genuine enthusiasm instead of feeling “salesy.”
- You’re ready to nurture relationships with followers, fans, and collectors instead of chasing the next trend or algorithm change.
- You’d like a clear and easy-to-follow plan for turning casual interest into loyal collectors without burning yourself out.
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During your planning workshop, the pieces fell into place in ways that have eluded me for so long. I let go of my anxiety, I laughed at my constant pursuit of perfection, and I stopped procrastination—maybe because the fears were gone. After digesting the workshop, I immediately got to work doing necessary, but not fun, office catch-up. I was also able to do a projected schedule for blocks of time in the New Year….
The biggest take away? Look for a competent leader to give you guidance, structure, and access to other professional artists.
LESLIE NEUMANN
Part 1
FROM VISIBILITY TO TRUST
How Fans are Made
Discover the stages from audience to fan, identify real people in each, and learn practical ways to create trust and deepen relationships that lead to sales.
The follower → fan journey
Improve your first impressions
Shift from “follower” to “fan”
- Identify real people you can nurture now
Part 2
FROM INTEREST TO INVESTMENT
The Collector Experience
Map the journey from fan to collector, refine your touchpoints, and design a simple plan to deliver memorable, trust-building experiences that inspire art purchases.
- Fan → collector: key trust signals
- Refine your responses to inquiries
- Start setting up your Buyer Experience Map
- Commit to a weekly People Day to ensure nobody slips through the cracks.
Each session recording is about 2 hours, including Q&A.
2 Bonuses!
You’ll get two versions of the Collector Connection Builder to use with the Followers to Collectors framework.
- An AI-powered ChatGPT tool (built and trained by me) that guides you step-by-step and instantly creates a personalized, trust-building message you can send right away.
- A PDF with the same questions along with sample follow-up messages that you can use to craft your message manually if you prefer to work offline.
Never miss a connecting opportunity with your Collector Touchpoints Master List.
See every chance to connect with collectors—from casual likes to post-purchase delight—in this list of 36 touchpoints.
Covering in-person events, online sales, social media, and more, it will become your go-to reference for spotting gaps, improving your customer experience, and making each interaction memorable.
Just $97 for the 4 hours of recordings, detailed notes, workbook, your plan, and the bonuses.
ALL RECORDINGS
Want to revisit for reminders and motivation? No problem. You’ll have access to the audio and video for the next few months or download them and keep them forever.
BUYER EXPERIENCE MAP
The purchase is only the starting point for turning buyers into collectors. Use this detailed and easy-to-adapt spreadsheet to make sure these VIPs are cared for long after the sale.
BETTER THAN A TRANSCRIPT
I teach workshops by following a carefully crafted script. Then I give you that script as reference. And due to the nature of this particular workshop, it will be just as useful in the future as it is now.
BONUSES
Did you catch those two things I’m throwing in above? You’ll be able to use them to refine your touchpoints and follow-up conversations long after the workshop ends.
Make It Happen with a Simple Plan 🟡 Start Now
Just $97 for this 4-hour training and instantly actionable tools.
No. This workshop meets you at wherever you are.
We have artists of varying levels because … here’s the thing … What you learn in my programs is, well, essential. It’s stuff you will use throughout your career. As you grow, your approach just becomes more sophisticated.
The only caveat is that the program is designed for artists who are serious about their practice and ready to treat their business with intention. Whether you’re emerging or established, what matters is your mindset and your willingness to show up.
The webinars are 2 hours each, so a total of 4 hours if you watch the replays at regular speed. I suggest a couple of hours after each part to put into practice what you’re learning.
Here’s the thing, though. This isn’t extra work. These are things you should already be doing to grow your art business. We’re just going to give it some structure and sprinkle in some intention.
Yes! Access through December 9 in our learning center or download everything to keep forever.
No, this is a self-study. And I do hope you join Essentials (which includes this workshop) for more feedback and ongoing support and accountability.
Yes! If you’re an Essentials member, you’re already in.
Not a member and curious? Check it out.
Because this is on demand and immediately unlocks all of the valuable materials, there are no refunds. Please make sure you understand all that is included before purchasing.
Get More Support, Feedback, and Focus
Followers to Collectors is just one piece of the puzzle. If you’re ready for deeper guidance, structure, and live support, you’re ready for Essentials for Artist Success.
Essentials helps you:
Build your art business with more confidence and less second-guessing
Follow a steady, seasonal rhythm within a loose structure
Get feedback, community, and real-time support
And yes, Followers to Collectors is included when you join Essentials.
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Attending your planning sessions was one of the most valuable things I’ve done personally or professionally. I had about 45 balls in the air and felt like I was drowning.
Just identifying my projects on paper and then listing out the tasks required for each really helped clear my head. Then applying the project approach with a paper schedule and task list was huge.
I now have a solid plan of attack for my ambitious projects. Several people close to me have commented about how focused and energetic I’ve been since putting my plan into action.
Beth Whitney
I can’t wait to help you nurture the connections that are key to a sustainable art career and business.
Make It Happen with a Simple Plan 🟡 Start Now
Start turning those followers into loyal fans and, soon, collectors.
Just $97 for this 4-hour training and instantly actionable tools.
