You’ve done the work, showed up, posted, emailed, maybe even launched something. And still… sales are slow or nonexistent.
A lot of artists are struggling in such an uncertain economy.
Galleries are struggling. So please know that you’re not alone—and it doesn’t mean your art isn’t good.
In this episode of The Art Biz, I share six areas that may be quietly undermining your sales—and how you can start turning things around without panicking, overworking, or reinventing everything.
Listen
Or listen and subscribe on your favorite app by searching The Art Biz with Alyson Stanfield.
What You'll Discover
I walk you through six areas that could be affecting your art sales, even if it feels like you’re doing “all the right things.”
- External Factors :: Why the problem might not be you, and how to factor in the economy, buyer behavior, or attention spans.
- The Work Itself :: Has your style shifted? Is your current work cohesive? Is your audience still aligned with your creative direction?
- How You’re Showing the Work :: Are venues, mounting and installation choices, or your website sending the right message to the right buyers?
- The Buying Experience :: How friction in your sales process—missing prices, slow responses, unclear terms—can silently kill interest.
- How You’re Connecting :: Are you building trust over time? Or only reaching out when you want a sale?
- How You’re Promoting It :: Are you showing up consistently with clear, compelling stories—or blending into the noise?
You have options …
Choose Your Path for Answers and Support
Want the 44 Questions?
Download the Free Guide
44 smart questions to help you uncover what’s really going on—and where to focus next.
Need a clear plan?
Followers to Collectors Planning Workshop
Happening September 9–10. We’ll map your customer journey and create a marketing plan that fits your art, time, and energy.
Want ongoing support?
Join Essentials
Essentials includes the planning workshop, seasonal lessons for implementing your plan, monthly Labs, and a vibrant community—all focused on helping you build a sustainable, profitable art business.
If your art isn’t selling right now, don’t panic.
If you’re feeling called out by one—or all—of these areas, take a breath.
It doesn’t mean you’ve failed. It means you’re paying attention to the health of your art business. And that’s the best place to begin.
The above options are available when you are ready to go deeper.
