When buyers fall in love with your art, are you making it easy for them to say Yes? In this solo episode of *The Art Biz*, I talk about how to remove barriers in the buying process—those extra clicks, missing prices, or unanswered questions that cost you sales.
Learn how clarity, ease, and trust turn casual admirers into collectors, and challenge yourself to audit your own buyer’s journey.
Remove Barriers to Buying Your Art (237) Read
At your opening, it isn’t only your art that’s on display—you are, too. And as the artist, you are a host of the event. Even if the gallery or venue sends the invitations and pours the wine, people are showing up because of you and your art. That makes them your guests. They’ve taken time
Deliver Happiness at Your Art Openings Read
Most artists focus on growing their email list—but what if the real power comes from trimming it? In this episode of The Art Biz, I share why cleaning your email list is essential for improving deliverability rates, boosting engagement, and building a more confident marketing practice.
Learn when it’s time to remove inactive subscribers and how doing so creates space for genuine connection and sustainable growth.
Clean Your Email List to Improve Deliverability and Engagement (236) Read
If your art isn’t selling like it used to—or like you believe it should—you’re not alone. In this episode, I walk you through 6 key areas to investigate when sales are slow.
These insights will help you step back, evaluate what’s working (and what’s not), and move forward with more clarity, confidence, and intention. It’s about perspective, not self-blame.
When the Art Sales Stop: 6 Areas to Investigate (235) Read
Here are some results you’re looking for from social media posts:
– More followers
– More engagement (comments, shares, likes, repins)
– More traffic to your website or blog
– More sign-ups for your classes and email list
– More sales of your art
– More joy in connecting with others*
Test Your Social Media Effort Read
Sculptor and installation artist Marianne Lettieri creates poetic, meditative work using salvaged materials and overlooked artifacts.
In this conversation, she shares how she transitioned from marketing to a full-time studio practice, how she defines success, and why clarity and discernment guide her choices. We talk about rejection, community, research, and using what you already have—both in your art and in your business.
Discerning Your Direction as an Artist with Marianne Lettieri (234) Read
In marketing your art, there are no absolutes—regardless of what you might hear from a so-called expert or influencer. Everything is a test. You don’t know what works until you try, look at results, and make adjustments.
How do you know which is right? There’s only one way to know which is the right option for you. Test and track them!
Test Your Email Marketing and Track Your Results Read
Tired of overthinking every post and wondering if you’re just adding to the noise? You’re not alone—and you’re not the noise.
This episode calls out the perfectionism hiding behind “quality over quantity” and reminds you what your real job is: to show up, share the work, and let the right people catch on. No false hype, no algorithm games—just honest strategy and a clear path forward for thoughtful artists.
It’s Not Your Job to Worry About Adding to the Noise (233) Read
Wildlife artist James Corwin has built a thriving business around his original paintings—intentionally adding prints, commissions, and a gallery to support his studio practice. He shares how he found his niche, structured his income streams, and learned to prioritize focus over endless growth.
Pay close attention to how James nurtures collectors. It’s not just good customer service—it’s a smart business move that many artists overlook or don’t make time for.
Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232) Read
Have you heard that reading complex works of fiction isn’t just enjoyable, it can also combat dementia? As long as we’re reading novels, why not look for ones with art and artists at the center?
This updated post, which is as much for me as it is for you, has 7 personal recommendations plus 28 that others have added to the list. Add yours!
35+ Novels With Art and Artists (2025 update) Read
Can I send you the list of 5 signs it’s time to raise your prices?
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CAN I SEND YOU THE LIST?
Be sure to check all of your email folders to ensure delivery. You’ll also receive my regular news for your art business.
28 Prompts to Shape Your Marketing Message
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