The art biz blog features articles and solo podcast episodes that have substantial articles to accompany them. To reach podcast episodes only, visit The Art Biz page.
Test Your Social Media Effort
Here are some results you’re looking for from social media posts:
– More followers
– More engagement (comments, shares, likes, repins)
– More traffic to your website or blog
– More sign-ups for your classes and email list
– More sales of your art
– More joy in connecting with others*
Test Your Email Marketing and Track Your Results
In marketing your art, there are no absolutes. Everything is a test.
Is it better to send your newsletter on a Tuesday or on a Friday?
Will you get better engagement from posting to Facebook at 7:00 a.m. or noon?
Are your Instagram followers more likely to engage with you once or twice a day?
In this article I’m going to focus on email testing. Next week we’ll look at social media testing.
You’ll get a host of different answers if you Google “best time to send an email.” Test them! Track them!
In order for you to understand what works best for you, you have to track your results.
I’ve been testing foods lately to see what is right (and wrong) for my body. I track my weight, basal body temperature, sleep, water intake, and more to see what causes inflammation for me.
Yep, it’s a lot of work to track all of this, but the payoff of optimal physical and mental health will be worth it.
Likewise, your email marketing goal is optimal results for your efforts. You’re looking for more sales, sign-ups, registrations, click-throughs, or engagement. You might also be seeking a higher open rate.
It’s Not Your Job to Worry About Adding to the Noise (233)
Tired of overthinking every post and wondering if you’re just adding to the noise? You’re not alone—and you’re not the noise.
This episode calls out the perfectionism hiding behind “quality over quantity” and reminds you what your real job is: to show up, share the work, and let the right people catch on. No false hype, no algorithm games—just honest strategy and a clear path forward for thoughtful artists.
You’ll hear about the inner workings of artist selection, the importance of preparation, and what strengthens long-term relationships between artists and galleries—shared from the perspective of those managing shows, reviewing submissions, and running the business every day.
35+ Novels With Art and Artists (2025 update)
Have you heard that reading complex works of fiction isn’t just enjoyable, it can also combat dementia? As long as we’re reading novels, why not look for ones with art and artists at the center?
This updated post, which is as much for me as it is for you, has 7 personal recommendations plus 28 that others have added to the list. Add yours!
What You’re Not Doing: 7 Mistakes Artists Make
Over the past decade, my thinking about artists’ mistakes has evolved. Most aren’t dramatic failures—they’re quiet habits of avoidance. In this updated post, I group the seven biggest mistakes into three themes: mindset, connection, and structure. Each includes a reflection to help you take honest inventory.
These aren’t fatal flaws—they’re invitations to shift. Awareness is the first step toward momentum in your art career.
22 Tactics to Thoughtfully Invite People to Visit Your Art Website (228)
Your website won’t attract visitors just because it’s pretty. You have to invite them—gently, consistently, and with purpose.
In this solo episode, I share 11 smart, doable tactics to get more eyes on your art (plus a link to download all 22). No sleazy tricks—just thoughtful ways to guide people to your digital doorstep and keep your work from staying hidden in the corners of the internet.
