At some point along the way I decided that I would post to this blog on Mondays, Wednesdays, and Fridays.
My reasoning was this:
- I don't need to post every day. Period. That's too much stress.
- Mondays are pretty good traffic days. Everyone is getting back to work.
- Wednesday is when the Art Biz Insider newsletter comes out and I need the corresponding blog post published simultaneously. You should subscribe here if you don't already.
- I like to have a post featured for at least a couple of days, so Deep Thought Thursday wasn't working well for me since it meant my Wednesday post would be at top for just 24 hours.
- A Friday post could get extra weekend traffic and tie me over until Monday. So I dropped the “Thursday” and moved Deep Thoughts to Fridays without much notice.
Why Am I Posting On Tuesday?
I'm writing on a Tuesday because I missed yesterday's post.
I am lousy with Monday posts. I've been liking time off on weekends more and more. And I haven't been good at writing posts early and in batches, as Cynthia Morris recommends in our fabulous audio program Stress-Free Blogging. (It really is stress-free if you DO the work.)
I feel a responsibility to post three times a week. I believe that my subscribers look to me as an example. When I encourage them to blog regularly and with some frequency, as in the Blog Triage Self-Study, I'd better be living what I preach.
Have you ever visited the site of a so-called social media expert who hasn't tweeted in a week or who only has 78 Likes on her Facebook page? Yeah, it doesn't instill confidence.
So if I'm going to talk about the importance of consistent blogging and marketing, I'd better darned well be doing it myself.
If I can't post on Monday, I'll have to post on Tuesday.
Most importantly, I am blogging today rather than skipping a day because I get better results from posting more frequently. I connect with and help more people.
I Might Change My Mind
As you'll find out in tomorrow's post (stick around!) I like to test and tweak things. Constantly. And you should, too.
The world changes and you change. You have to pay attention to what works and what doesn't work.
Be wary of rigid schedules – especially if they're not working.
Marcus Sheridan at The Sales Lion writes, “When I hear brand new bloggers talk about set posting schedules I can’t help but to crack a little smile, especially for the ones that think they’re going to post every day.”
I feel the same. Every time an artist tells me they're going to reboot their flailing blog with daily posts, I challenge their commitment. “Why don't you start with just a weekly post and then see what develops?” They seem greatly relieved. Why apply all of that unnecessary pressure?
Sheridan further offers this advice (summarized/edited here):
- Allow your schedule to change.
- Do not set a blogging schedule just because someone else told you it was a good idea.
- There is no truth in the statement , ‘XYZ niche bloggers should post at least X times per week’.
- Have some fun, will ya?!!
I love #4. If you don't enjoy it, you won't be any good at it.
Do you have a blogging schedule? How has it worked for you? How has it evolved?