When you write for the Web, make sure your main points are easy to find and that your text is scannable.
People will look briefly at a blog post to see if it's of interest to them. If they see nothing immediately, they might leave without reading.
How to Style Your Blog Posts
To engage your readers, make use of the following:
- Images are a form of visual storytelling. As an artist, you have a leg up on other bloggers who struggle to find images for their posts. Aim to use images of your art with every post.
- Image captions are often read before or instead of other text. Don't miss the opportunity to add credit lines or good image descriptions in your captions.
- H3 heading tags (like the “How to Style Your Blog Posts” above) help divide your text and tell search engines what's important. If you don't know what a heading tag is or how to use it, conduct a Web search to find instructions for heading tags in your blogging platform.
- Vertical lists and bullet points make your text scannable.
- Bold text emphasizes important points.
- Short (1-3 sentence) paragraphs break up the space on the screen.
Indented text in a different font, color, or background color also adds variety to the monotony of text.
This may seem like a lot of work, but it becomes second nature after awhile because it looks so darned good on the screen. I think I used them all here, so you can judge for yourself.