The art biz blog features articles and solo podcast episodes that have substantial articles to accompany them. To reach podcast episodes only, visit The Art Biz page.
Do you ever wonder what a regular marketing schedule for your art would look like?
This cheat sheet might be fore you. It’s for everyone who finds comfort in knowing what to do and when.
But it’s not intended to be used out of the box. Sit with it. Play with it. Adapt what works for you.
Most of all, enjoy the journey.
Post-show deflation is real.
But you don’t need to have a show end to experience the business blues. Maybe you’re down because you don’t have a show, you aren’t selling, or people aren’t signing up for your workshop.
Time to explore the next thing.
Luck has had little to do with the success of your art career regardless of whether you feel lucky, were born into luck, or are convinced you are unlucky.
I’m fond of quoting Thomas Jefferson on this subject: I’m a great believer in luck, and I find the harder I work the more I have of it. When you work hard and make progress every day, you put yourself in a better position for luck to find you. Chances are good that the artists you admire worked hard for the luck they seem to have.
Without the art, you are not the artist. It’s as simple of that. By definition, an artist is someone who makes art.
Too many artists put marketing before making. If you aren’t making art, you have no business prospects and certainly no need to worry about attracting more Instagram followers or growing an email list.
If you don’t make art, you have nothing to share. Your gifts remain hidden. Your dreams unfulfilled.
It’s difficult to curate a show of your own work—to separate your complex feelings following the creative process. It might be helpful when necessary to think about your art like a museum thinks about its collections.
Museums have permanent collections that they own, but they don’t keep the work in one place. They present fresh viewpoints, mixing up the pieces to give new perspectives. They also approach curating as an additive process. You start with the best and add only what will strengthen the curatorial thesis.
A museum would never try to cram as much as possible into one show.
Writing an art review doesn’t have to be difficult. Start by gathering as much information as possible about the exhibit you’ll see before visiting. Plan on spending a lot of time in the space, making lots of notes, and taking plenty of photos to help you remember and perhaps illustrate your article. There will be people at the venue happy to help for the free publicity.
Sent every week or two. Includes new articles, available programs, and episodes of The Art Biz podcast.
28 Prompts to Shape Your Marketing Message
Get clarity for your bio, statement, media pitches, social media posts, conversations, …
Your Background . Your Approach & Process . Your Audience & Impact . Your Vision & Voice
Free with opt-in.
*You will also receive updates about new podcasts, blog posts, and programs. Opt out anytime.
