Vary Your Marketing Message
There is no reason to be repetitive in emails and social media posts when you promote your art exhibition, event, or class. Hitting a different angle with each message makes it more likely you’ll pique the interest of followers.
I have some ideas for doing just that. Many of these suggestions lend themselves to emails, while others could easily be adapted for social media.
Why Many Artist Newsletters Stink (and What To Do About It)
Three words that can revolutionize artist newsletters: Focus! Focus! Focus! The mission of your newsletter should be to engage people and to forge a stronger connection between readers and your art.
There are at least 5 reasons why many artists’ newsletters stink. I give you an example of how to improve yours by focusing on a single artwork.
The Venue's Responsibilities for Your Art Exhibition
As with any business arrangement, what an art venue agrees to take care for your exhibition will depend on the type of venue.
While non-art venues might leave everything up to the artist, there are certain things you should expect from any art venue. Everything should be discussed and agreed upon in an official signed contract. Here are some things to consider …
The Artist's Responsibilities for Any Exhibition
As an exhibiting artist, you have key responsibilities regardless of where you show and sell your art.
Never assume that venues (art galleries, nonprofit spaces, co-ops) will do all of the work for you. They have much on their minds and can’t give you their full attention.
Here’s a list of things to think about.
How to Be a Guest on The Art Biz (ep. 194)
Even if it has never entered your mind to be a guest on The Art Biz or any other podcast, you’ll benefit from learning how to pitch your story.
Craft a compelling pitch with the five steps I outline in this episode: (1) Understand the show, and, related … (2) Do your homework, (3) Get clear about your unique business insights, (4) Prove your speaking skills, and (5) Submit.
A Blueprint for Producing Your Artist Newsletter
For more than 16 years I published a weekly newsletter without skipping a single issue for any reason. We’ve had the current system of multiple defined steps in place for many years, so it’s a well-greased machine.
I thought hearing about how we’ve made it work at Art Biz Success might help you create a blueprint for your own newsletter process—even if you do it alone without help. Here goes …
