Multiple Websites for Multiple Businesses
Rebecca Finch asks: “I work primarily in fine art paintings, but I also do graphic design and portrait photography. Do I have to create different websites for each?” In I’d Rather Be in the Studio I write: 3 different styles of art = 3 different audiences = 3 times the marketing effort.
I’m sure this probably isn’t what you want to hear, Rebecca, but this is you. You have 3 different businesses and, therefore, 3 different audiences.
Twitter Tweekly for October 20 2013
Love this performance artist on #TED Hetain Patel: Who am I? Think again on.ted.com/coY8 . . . Stand Up Bag from @evernote is brilliant evernote.com/market/feature… One of my members shares how she gave herself a big challenge janetvanderhoof.com/2013/blog-2/ch… @JanetVanderhoof
How to Be a Joy to Work With
What makes someone want to work with you? Sure, it might be your art, but there are a lot of talented artists out there. If you don’t approach your business with the same professionalism you give your art, you are likely to be passed over for other artists. Based on my conversations with heads of arts agencies, curators, and gallerists . . .
Vacation Leads to Quadrupling Art Sales
In 2006, I went on vacation, accidentally got into a new gallery while there, and wound up quadrupling my art sales. Over the years I have come to the conclusion that having your work in exactly the right location – a very specific type of place – can change your success as an artist dramatically.
5 Cures for the Email Blahs
Email has become indispensable for marketing, but sometimes we can’t see what’s right under our noses. If you are in an email funk and not seeing results from what you’re sending, consider these five remedies. 1. Understand the difference between newsletters and solo emails. A newsletter is usually a regular update (weekly, bi-weekly, or monthly) that has consistent features.
Twitter Tweekly for October 6 2013
A carefully curated list of my most helpful, entertaining, and thought-provoking tweets from the past two weeks.
Why corporations should listen to artists when it comes to customer experience forbes.com/sites/sap/2013… How an art consultant works adcfineart.com/how-can-we-hel…
