The art biz blog features articles and solo podcast episodes that have substantial articles to accompany them. To reach podcast episodes only, visit The Art Biz page.
What good is an email list if you’re not using it? (Answer: No good.)
Neglecting subscribers for months or,yikes!, years, renders your list cold. If you’re ready to commit to staying in touch with the people who asked to hear from you, you might need to reintroduce yourself.
It’s not as difficult as it sounds, but the longer you wait, the bigger the task seems.
I know that putting yourself out there and meeting new people doesn’t come easy. One thing that might help is to remember that you’re just meeting people. The stakes are low at this point. My best advice is to encourage you simply to be genuine.
Be. You.
Having said that, here are the biggest mistakes you can make when networking.
Meeting people and building relationships is the most important thing you can do for your art career, especially when your goal is to be a full-time artist. You must be social in the real world as well as online.
There is no way around it. You must. Be. Seen.
It sounds simple, but I know this is not easy for many artists.
Much of the stress of meeting new people comes from the mistaken notion that this one contact is your only opportunity.
If you think about it as your only opportunity, you aren’t leaving open the possibility of developing a meaningful relationship. And strong professional relationships are what will grow and sustain your art career.
Lisa Call, Janice McDonald, and I have met 57 times to discuss the art documentaries since the pandemic started. It’s important that we stay connected to the global art world.
In this episode I talk about where you can find art documentaries, how we stay organized, why it’s important to diversify our selections, and how our conversations work. I also mention some of my favorite films.
Marketing is more effective and more enjoyable when you make more personal connections rather than relying on posts and broadcasts. When you interact 1-on-1, whether it’s in person or digitally.
I call this activating your marketing. I have suggestions for how to do this when using social media, searching for venues for showing and selling, getting the most from exhibitions, and more.
Sent every week or two. Includes new articles, available programs, and episodes of The Art Biz podcast.
28 Prompts to Shape Your Marketing Message
Get clarity for your bio, statement, media pitches, social media posts, conversations, …
Your Background . Your Approach & Process . Your Audience & Impact . Your Vision & Voice
Free with opt-in.
*You will also receive updates about new podcasts, blog posts, and programs. Opt out anytime.
