The Art Biz ep. 150: How to Project Confidence Even When You’re Not Feeling It
Every artist who takes risks and commits to creative and professional growth struggles with confidence at some point. It should help you to know that you are not alone.
But confidence in your art is necessary when you want to share it with others.
I share 6 tips to help you project confidence even when you’re questioning your talent and place in the world.
The Purpose of Your Artist Newsletter
An artist newsletter is not for sales. Rather, it helps you maintain a warm connection with subscribers. It’s a commitment you make to yourself and your art.
Without the nurturing, you might find yourself having to reintroduce yourself at some point to a list that has gone cold.
Bonus: Staying in touch makes you the artist who comes to mind when people look for art.
Options for Growing Your Email List
When used, your email list can help you establish trust, cultivate relationships, and showcase your experience and expertise.
It’s your #1 marketing asset—unique to your art and goals.
While growing an email list has become challenging, that doesn’t mean we should give up. Take advantage of every opportunity (asking, using forms, offering freebies) to attract and add subscribers—remembering, always, that it’s more important to engage the right people than to focus on the numbers.
How To Warm Up a Cold Email List
What good is an email list if you’re not using it? (Answer: No good.)
Neglecting subscribers for months or,yikes!, years, renders your list cold. If you’re ready to commit to staying in touch with the people who asked to hear from you, you might need to reintroduce yourself.
It’s not as difficult as it sounds, but the longer you wait, the bigger the task seems.
Networking Errors for Artists
I know that putting yourself out there and meeting new people doesn’t come easy. One thing that might help is to remember that you’re just meeting people. The stakes are low at this point. My best advice is to encourage you simply to be genuine.
Be. You.
Having said that, here are the biggest mistakes you can make when networking.
The Art Biz ep. 148: Being Seen—Networking for Artists
Meeting people and building relationships is the most important thing you can do for your art career, especially when your goal is to be a full-time artist. You must be social in the real world as well as online.
There is no way around it. You must. Be. Seen.
It sounds simple, but I know this is not easy for many artists.
