Solo exhibitions, as well as 2- or 3-person shows, deserve your full attention.
If you have an important exhibition coming up, give it the (virtual) space it deserves. Create a page on your website for your show.
You probably already have a page for all of your exhibitions, but I’m talking about a single page that features only your special show.
This will be the premier place you send people for details about the exhibition, which will be easy for people to read because it only has one focus. It doesn’t include anything else.
Why would you share this info only on Facebook or in an email when you can create a storefront for your art? You’re paying for the virtual real estate already. Might as well use it!
Everything will be in one spot rather than scattered around online or in someone’s inbox.
The URL (website address) should be one that’s easy to share and to remember rather than a string of slashes and numbers. This isn’t always as easy if you have a template site, but make it happen if possible.
Here’s what your exhibition page should include, and I suggest listing everything in this order.