You work hard on your art. You want people to discover it. But if you’re relying entirely on social media to be found, you’re building on shaky ground.
Search engines like Google, YouTube, and even Pinterest are still powerful tools for helping people find your work—but only if you’re strategic about how your art shows up there.
That’s where SEO comes in.
Watch the Interview
I know… SEO might not light your creative fire. But you know what is sure to do that? Getting more eyes on your art. If you want your art to be found online, you need this.
You’ll learn simple SEO strategies to help more people discover your art online, boost your visibility, and increase traffic and credibility.
My go-to SEO coach, Meg Casebolt, breaks it down for us—without the jargon, without the overwhelm, and in a way that actually makes sense for artists.
Meg helped me make sense of more than 20 years of blog and podcast content. She gave me the tools and confidence to move forward with more clarity and intention. And now I want the same for you.
In this episode of The Art Biz, we discuss:
- The two things you must own online (Instagram doesn’t count)
- How search engines really work
- Simple SEO strategies for your website and images
- Whether blogging is still relevant in 2025
- How to start improving your visibility—today
This episode is for you if you’re ready to show up online with more intention and make it easier for people to find you and your art.
Listen
Take just one small step to improve your online presence.
Update alt text on 5 images, rewrite a product description, or add relevant keywords to a page.
Meg Casebolt Quotes
“The only things you really own online are your website and your email list.”
“Social media is the rented house. Your website is your home.”
“SEO is about helping people who are already looking for what you offer—you’re just showing up at the right moment.”
“Think about the words someone might use to describe your art if they didn’t know anything about art.”
“If you can describe your artwork out loud to a friend, you can write alt text.”
“You don’t have to do everything—just take one step at a time and make your site a little more helpful each month.”
“Blogging still works—but not if you’re writing into the void. It needs to be intentional and useful to the reader.”
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Mentioned and Resources
Content Love Lab (SEO membership community)
Social Slowdown: Market Your Business Without Sacrificing Your Mental Health (Meg’s Book)
Aggressively Human Podcast on Substack
First Dates and Soulmates Podcast (Meg’s romance novel podcast on Substack)
About Meg Casebolt
Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.
Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers.
Meg lives in Rochester, NY with her husband, 2 boys and 80lb pit bull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.
Related Episodes
These episodes feature stories about artists’ success online:
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