I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names. Here are some thoughts on rebranding my business–thoughts that might help you with your brand.
The woman I met at her promotional table can’t follow up with me. She gave me her card, but she never asked for MY card. Having my card in her hands would have allowed her to follow up with me. I like being in control, but it was a missed opportunity for her.
Ask Me for My Business Card Read
Which would you rather embrace: The great publicity, goodwill, and friendships that come when others can promote your art (properly!), or the possibility that someone somewhere at some point might use your images improperly? Do what you can to protect your images properly, but don’t be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about!
Make It Easy for Others to Promote Your Art Read
How others perceive you is based on four things: your art, yourself, the venues where you show and sell your art, and your marketing materials. All of these are used in promoting your art.
The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title. This week is all about cleaning up your weak areas so that you can present yourself to the world in the brightest light.
Art Marketing Action Podcast: Spit Shine Your Image Read
Next time you get something in the mail from another artist or gallery, notice the writing that is on the front along with the image. See how the text helps you remember the name of the artist in relation to the work.
Add your name to the front of your postcards Read
Last week I reviewed a formal biography and gave you an easy-to-use, three-part bio format. If you missed that post, you can find it here: Work On Your Biography. You don’t always need or want a stiff-sounding bio. In fact, if you want to relate directly to your fans, an informal bio is a better
Artists need biographies for grant applications, websites, and more. If you’re confused about how to write your biography–or the different tones it might take–read this week’s newsletter. I give you an easy 3-part approach to writing a bio.
Art Marketing Action: Work On Your Biography Read
An artist recently sent me a link to her exhibit listing on the venue’s website, but there was no location mentioned anywhere on the page! Details about the exhibit were sketchy, and the artist was too close to the event to see that important information was missing. Don’t rely on your venues to get the
Double Check Your Publicity Text Read
Was the printing bargain just too good to pass up? Did you really go and order THAT many postcards? I talked with an artist yesterday who was ordering 5,000 postcards (”because it was such a great deal”). Truly, there were no other options in this deal. As I understand it, it was 5,000 postcards or
