Check out Tuesday’s post on what happens when you’re not in control. Now for the lessons of that post. Philip Koch nailed the primary lesson in his comment (and these are my words): You won’t always have control over your marketing material. If you’re showing at spaces other than your own, the venues are going
When others control your art marketing, part 2: Lessons learned Read
In today’s post we’ll look at what happened to Lorrie Grainger Abdo when someone else controlled her marketing materials. Tomorrow, I’ll tell you WHAT you learned–or what you should have learned. Or you can guess by leaving your comments below. Laura writes: Boy, did your newsletter regarding brochures hit a nerve with me. I’ve had
When others control your art marketing Read
I've always thought that every artist should have note cards printed up with images of their art on them. Add your contact info to the backside and voilà! It's a pretty picture and a subtle advertisement at the same time. A number of artists have told me that they later see their note cards framed
Another way to share your art Read
If you have a terrific workspace, show it off! I love the photographs of Shirley Williams’ studio on her Web site. Sharing your workspace connects you with your community on a deeper level by taking away some of the mystery. And taking away some of the mystery is okay. People love to be let in
Great photos of your studio Read
Janice Mason Steeves, a client of mine, is opening a solo exhibit of new work in Ontario tomorrow at Abbozzo Gallery. She and the gallery produced a lovely, small catalog, which chronicles Jan’s recent journey to Turkey for the 800th anniversary of the birth of the Sufi mystic, Rumi. The catalog is available for sale
Give Away Your Exhibit Catalog Read
Concerned about the environment? Today’s guest blogger, Marcia Crumley, offers ways for you to be more environmentally friendly with your art marketing. I recently participated in our local art association’s annual Art in the Park, along with 70 other Boston-area artists. As I was preparing for the event, I decided to seek out as many
Eco-friendly Art Marketing Read
I’m often asked by artists which software they should select for their mailing list and inventory. I can’t answer that question since I’m not a user. I do know, however, that my clients are very happy with Artwork Archive. These are some of the features that I would want in a database. I’d make sure
Features to Look for in Artist Software Read
My client, Ellen Soffer, recently attended an event where she was going to meet a lot of people. What to give them, she wondered? I encouraged her to do a “one sheet.” I don’t believe I’ve heard this term used when discussing the components of artist marketing materials, but “one sheets” are used often by
