Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action. These four components distinguish great from good content. Subject Line or Title The title you select for your blog post or subject line is critical. It will either entice people to
Distinguish Great from Good Content Read
You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. Artists trying to connect with others online are also content-generators. How do you come up with something to say that is worthy of being heard above the noise? Step 1 The first step to generating
Being Heard Above the Noise Read
Aside from your contact list, your artist statement is your most useful marketing tool. You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more. The process of writing your statement – and it is a process – will help you gain clarity about your art. You
Rework Your Artist Statement with 3 Answers Read
Everyone knows that the #1 way to attract fans for your art is to make amazing work. That’s no secret.
But I’m going to let you in on a hush-hush marketing strategy that will draw even more people into your circle: education.
Before you doze off at the word “education,” consider why you should heed my advice.
Most of the population was raised without an art education. If they were a student of the 1960s or 1970s, as I was, they probably had to make clay ashtrays or embellish turkeys from an outline drawing of their hands.
But that’s about the extent of it. Most adults, including artists themselves, haven’t been trained how to look at and appreciate art.
To these people, art can be stuffy, elitist, and inaccessible. Here’s where you step in.
Part of your job in promoting your art is to
The Secret to Attracting More Fans for Your Art Read
Guest blogger Marcia Yudkin says: When you have a new product or an upcoming event, you can’t tell your list about it just once. Vary your angle. Lead into it differently each time. Use this checklist to pitch repeatedly without boring or annoying your email recipients.
Repeated, Yet Fresh: Vary Your Marketing Angle Read
Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art
10 Dumb Bulk Email Blunders Read
Guest blogger Kim Bruce shares the story of how she was included in an exhibition proposal by someone who found her through a Google search.
Pins and Needles: Proof that Words Can Help You Be Found Online Read
If you talk about your art to groups, I suggest adding a silent run-through of your images the next time you open a talk.
Beginning a Slide Presentation of Your Art Read
Keep a library of words in a database or notebook. What words can you count on?
What words do you need to have at the ready for your next brochure, artist statement, or wall label?
Don’t write your artist statement for someone else. Do it for yourself. Don’t write your artist statement because you have to. Do it because you will grow and learn. Don’t write your artist statement and then forget about it. Do it so that you fully embrace the words. Your self-promotion efforts get much easier once
16 Ideas for Repurposing Your Artist Statement Read
