Repeated, Yet Fresh: Vary Your Marketing Angle

Guest blogger: Marcia Yudkin
When you have a new product or an upcoming event, you can't tell your list about it just once.
Vary your angle.  Lead into it differently each time.  Use this checklist to pitch repeatedly without boring or annoying your email recipients.
1. Hit on a different benefit in each message.
2. Elaborate on different content points.
3. Tie in to something in the news.
4. Provide a little sample.
5. Highlight a testimonial or case study.
6. Describe the fit with a specialized situation.
7. Relate to something in a book, article, blog or movie.
8. Offer tips or resources.
9. Discuss a common objection and counter it in depth.
10. Invite questions from those on the fence.
11. Report related studies or survey results.
12. Warn against a common mistake.
13. Expound on something that surprises people.
14. Talk about emotional impact.
15. Sketch a revealing scenario, with dialogue.
16. Present a test-yourself quiz.
17. Tell a relevant historical story.
18. Use comparisons to make statistics come alive.
They might see what you're up to, but you'll have kept readers engaged – preventing opt-outs and boosting sales.

Marcia YudkinMarcia Yudkin helps you reframe marketing as a creative adventure. She is the author of 15 books and the e-zine The Marketing Minute, where this article first appeared. It was so good that I asked Marcia to share it with my readers. Subscribe to The Marketing Minute here. (It's one newsletter I never miss!)

Share this post

Recognition of our accomplishments
is fuel for future goals.


2 thoughts on “Repeated, Yet Fresh: Vary Your Marketing Angle”

  1. Thanks Marcia – we will be doing some of these! Number 1 is especially useful for us but will be coming back time and time again to review this list and take away some more! Cheers E.

  2. Pingback: 7 Marketing Angle Sites | Top SEO News

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

You did more than you think you did in 2023! Get The Artist’s Annual Review 2023* PDF to reflect on your accomplishments.

4 life areas, 57 total prompts

*This review is a PDF written for the end of the year, but you can take stock anytime. You will also receive updates about new podcasts, blog posts, and programs. You can opt out at any time.

Privacy + Terms | About the Annual Review

Can I keep you posted about the Activate Your Year planning workshop coming up January 9-10, 2024?

You will also start receiving my almost-weekly news for your art business if you aren’t already. You can unsubscribe at anytime.
Privacy + Terms