Making art is all about you and what you have to say to the world. Marketing your art isn’t about you. Marketing is about your audience and potential audience. When you’re actively engaged in promoting your art, the tools you use are less important than the end result. You’re aiming to connect with others. It’s […]
Marketing Isn’t About You Read
Your About page and all other pages and posts on your blog or website should include text that is as “evergreen” as possible. “Evergreen” means that it will be just as valid next year as it is right now. Here’s an example.
Don't let your text become outdated Read
The purpose of your subject line is to get people to open your email message. If you’re stuck on the same old, lame old subject lines, try to be a little more creative. It’s possible to be interesting without falling back on cute.
Peggy Klaus, author of Brag! How to Toot Your Own Horn Without Blowing It, says brag is not a four-letter word: “Remaining quiet about your successes only leads to being underappreciated and overlooked.” Brag better about your art by spending time reviewing your accomplishments.
Brag Better About Your Art, About You Read
Curators, gallerists, and critics will ask hard questions. They expect answers, so you need to be prepared to respond. If you want to play with the big girls and boys, you have to be able to articulate what your art is about.
Are you ready to face the judges? Read
Workshop presentation isn’t rocket science. As long as you act professionally and take a little time to prepare you can easily add workshops and lectures to your art career repertoire. Photographer (and workshop designer) Jacqueline Webster shares her experiences in this guest blog post for Art Biz Blog.
Thinking about winging a presentation? Think again Read
Writing art reviews is a great way to meet people and build your credentials. It also provides good practice for honing your eye. You can’t help learning when you look closely and critically at lots of art. Here are some tips on writing about art exhibits in galleries, art centers, and museums.
How to Write an Art Review Read
Different factors must be considered when you are confronted with questions in a face-to-face conversation rather than receiving them in an email. It’s a lot harder to duck out of a dialogue in your artist booth or at an opening! And you probably don’t want to.
Answering the same question over and over again (gracefully) in a face-to-face conversation Read
Now that you’ve read and followed the tips in last week’s newsletter, you have this great artist statement. It’s time to post it on your website. You not only have your statement for your printed portfolio, but it is equally valuable to your online marketing efforts. Here’s the big question: Is your statement on the
Post Your Statement Strategically Read
As you know, the Oreo® is a cookie with two chocolate wafers on the outside and light, creamy filling on the inside. When you’re critiquing someone’s art or marketing materials, think of the chocolate wafers (the parts that hold the whole together) as praise. The fluffy stuff in the center is where you can offer room for improvement.
The Oreo approach to criticism Read
