Most galleries don’t count on a single artist to survive. Likewise, most artists can’t count on a single gallery, retail outlet, or exhibit venue for their survival. Have you been putting too many of your eggs in one basket? Unless you are an art superstar with an exclusive New York or London gallery contract, you […]
Diversify: Don’t Rely on One Sales Venue Read
Image (c) An Xiao, Hunger Memorial. (From the Street Haiku series.) You wouldn’t necessarily think of having an art show at an ice cream store, but that didn’t stop An Xiao. She writes: I was recently invited to show at an ice cream store, and, per your recommendation, I of course jumped at the offer.
She got an ice cream flavor named after her art! Read
Want your art featured in my new e-book? I’m finishing up a new e-book and teleseminar on installing an art exhibit and I need pictures! Mostly, I’m interested in installation shots of your art exhibit in a gallery, open studio, or museum. I’m not really looking for booth shots at art festivals. If it’s a
Art exhibit installation shots Read
Without execution, you just have a bunch of good ideas. The trick is taking those ideas and turning them into real commitments–commitments you know will boost your visibility and reputation, which will get you closer to your goals.
Start by taking the list you came up with last week. Go through each item and set a deadline for completion of that task. You might even need to break it down into smaller baby steps and attach deadlines to each baby step.
Start Promoting Your Exhibition Now, Part 3: Execute Your Plan Read
In posts on Thursday and Friday, I posed questions about your professional name: what you choose to use, the mistakes you might have made, and the problems you have encountered. The big problem for many seems to be the decision to use three names, like these artists: Jill Rumoshosky WernerSheila Mahanke Barnes The venues showing
Insist that you are listed with the name you prefer Read
Now it’s time to make a list of everything you’d like to do to promote your exhibition. As you’re making this task list, keep your audience in mind. Who needs to know you’re having an exhibition? Whom would you like to show up at your opening? What magazines or newspapers should cover it?
Start Promoting Your Exhibition Now, Part 2: Break Down Tasks Read
Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibition opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibition, class, gallery talk, or workshop coming up, don’t put off your marketing. Start your promotions right now.
Start Promoting Your Exhibition Now, Part 1: Describe It Read
Lisa Ruyter’s perspective of doing the big art fairs in Artworld Salon. Deanna Wood’s overview of artist residencies.
A couple of articles of interest to artists Read
Witness Honey Space, a rent-free, heat-free, window-free gallery in a "cubbyhole" in Chelsea. The Times article states: If you like the art inside, you can call the artist’s phone number on the cards lying around. You could also steal it. But the people involved with the gallery hope that you appreciate the cultural value of
Exhibition space can happen anywhere Read
My experiences with art, one of which I mentioned in Tuesday’s post, have led me to believe more and more that our appreciation of art relies in part on the context in which we experience it. How much do environmental factors (people talking, music, distractions, solemn spaces, etc.) play in the appreciation of your art?
Deep Thought Thursday: Controlling how your art is viewed Read
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