The Artist's Content Compass
Finally make peace with your marketing: build a content rhythm that supports your art, not steals from it.
Catherine Owens shared how she approached the 98 Topics Cards in Content Compass.
Like you, I get caught up in feeling like I need to feed the algorithm.
I post because I think I should, not because I have something real to share. And when I do, it feels flat. Unfulfilling. Off. Responses are tepid.
Over the years, I’ve noticed the same with my artist clients. The content that connects most—the kind that builds trust and visibility—always comes from the heart. And from the art.
That’s why I created Content Compass. It offers just enough structure to keep you moving forward, while giving you the freedom to show up in a way that’s real and responsive.
Do any of these sound familiar?
- You wait for inspiration to strike, but it rarely does when you need it most
- You scroll for content ideas, then end up comparing yourself and second-guessing everything
- Or you post (or send a newsletter) just to get something out, even if it doesn’t feel aligned
None of these approaches build consistency, confidence, or connection.
And they definitely don’t leave you in a direction you feel proud of.
Your art is the content. Marketing is simply the invitation.
Are you ready to …
- Feel confident that your art already holds all the content you need—no need to invent or force it
- Build a rhythm that can support you (without it boxing you in)
- Be inspired by the 98 Topics List and cards, so you never feel stuck on what to share next
… all without burning out, second-guessing or scrambling to stay relevant?
Introducing …
THE ARTIST’S CONTENT COMPASS
A self-paced course to help you build a content rhythm that supports your art without burning out or faking it for the algorithm.
You’ll learn to plan from your art, not around it, using a structure that’s flexible, intentional, and entirely your own.
Inside, you’ll create a framework, calendar, and workflow that feel natural to stick with. Plus get tools that keep the ideas flowing when you’re stuck.
We’ll walk through it step-by-step:
- Clarify your message and map your content
- Align your plan with your goals and life
- Set up a simple system to stay consistent
Content is … Words and images you use to promote your art.
NEWSLETTERS . PHOTOS . BLOG POSTS . SOCIAL MEDIA POSTS . PODCAST . VIDEOS . ARTICLES
STEP 1
CONTENT FRAMEWORK
Clarify your message, your audience, and the content that truly reflects your work.
- Learn 2 categories of content and 7 intentions before sharing
- Review previous content to see what works
- Begin pulling together a system for storing ideas
- Capture your big picture for the next 12 months
STEP 2
CONTENT CALENDAR
Your content plan starts coming together with the help of some tools I developed for artists.
- Review 3 ways to create a content calendar (and the one I recommend)
- Discover 2 shortcuts to content planning
- Start building your calendar with intentions and specific subjects—using the 98 topics list or cards
STEP 3
CONTENT WORKFLOW
Shift into action with tools and habits that keep you moving forward.
- Draft and schedule your next posts
- Consider a content management system for scheduling your content in advance
- Set up a repeatable weekly workflow using the Your Content Time checklist
BONUSES
The Content Collage Kit
Your go-to content planner, with 98 thoughtful prompts to help you spark ideas and stay inspired, available in both visual and list formats.
Artist Organizer
Plan your content, track ideas, and manage your art biz with this starter kit built in Notion just for artists. (You can begin with a free Notion account.)
Just $97 for more than 4 hours of recordings, detailed notes, and the bonuses.
ALL RECORDINGS
Want to revisit for reminders and motivation? No problem. You’ll have access to the audio and video for as long as they are supported in our Learning Center.
CONTENT COLLAGE KIT
Be as creative with your marketing as you are in your studio. Why make a list when you can cut, color, paste, and throw your body into the process of creating content?
BETTER THAN A TRANSCRIPT
I teach workshops by following a carefully crafted script. Then I give you that script as reference. And due to the nature of this workshop, it will be just as useful in the future as it is now.
CONTENT SYSTEM
Content Compass provides a container for your ideas and your intentions so you are as certain as you can be that you and your art remain in front of people.
Get Instant Access for $97
MY GUARANTEE
I promise that if you do this work, you’ll have an actionable plan you can adopt and adapt at any point in your art career. If for any reason you’re not satisfied, you can request a refund within 21 days of purchase.
Join Essentials and get this course included!
My marketing brain is going full force!
I’m so grateful for the Content Compass system. I think I’ve generated about a million ideas using your topics cards and sticky notes.
I’m really glad I signed up for this.
I have so much resistance to marketing but I can see how I’m getting in my own way!
Nope. This is about nurturing and staying connected to those who are already paying attention, even if that’s a small but mighty group.
We have artists of varying levels because … here’s the thing … What you learn in my programs is, well, essential. It’s stuff you will use throughout your career. As you grow, your approach just becomes more sophisticated.
The only caveat is that the program is designed for artists who are serious about their practice and ready to treat their business with intention. Whether you’re emerging or established, what matters is your mindset and your willingness to show up.
The videos total 4 hours if you watch the replays at regular speed. I suggest a couple of hours after each part to put into practice what you’re learning.
Here’s the thing, though. This isn’t extra work. These are things you should already be doing to grow your art business. We’re just going to give it some structure and sprinkle in some intention.
Once you enroll, you’ll have access to the course materials inside our Learning Center for as long as the course remains active and supported.
No, this is a self-study, so there’s no live feedback. But the course is packed with guidance, structure, and examples to help you build your plan with confidence. And I do hope you join Essentials (which includes this workshop) for more feedback and ongoing support.
Yes! If you’re an Essentials member, you’re already in.
Not a member and curious? Check it out.
Yes. I have a 21-day, no-questions-asked policy. See Terms.
We're planning thoughtfully, not chasing trends.
In Content Compass …
- Stop overthinking every post. Instead, make intentional content decisions that support your goals—without trying to be everywhere at once.
- Use your creativity beyond the studio. Your content is a natural extension of your art practice. And, yes, it can actually be fun.
- Let go of the pressure to prove yourself. Know that your art is enough. Your content just helps more people connect with it.
- Plan with clarity and flexibility, so you can stay visible even when life or art gets busy.
- Build a rhythm you can return to, even after a break. No guilt, no guesswork.
“What if I don’t have new work to share?”
This is such a common question that I baked the answer right into Content Compass.
There’s good news! You don’t need to be churning out new pieces to have meaningful things to say. In fact, the most engaging content often comes from revisiting your process, your past work, and your ideas.
Content Compass helps you plan from where you are, not where you *wish* you were. You’ll learn how to share your art in ways that feel true, even if you’re in a slower creative season.
Not sure? No worries.
We offer a 21-day, no-questions-asked refund policy.
If the course isn’t the right fit, just reach out and we’ll take care of you.
Ready to bring more ease and intention to your content?
Inside The Artist’s Content Compass, you’ll find:
A complete, self-paced course with video, audio, and notes
Tools to clarify your message, map your content, and build a routine
The Content Collage Kit + 98 Topics List and Cards
Journaling prompts and Content Time checklist
The Artist’s Organizer starting templates in Notion
Access through our Learning Center as long as the course is active
- 21-day, no-questions-asked refund policy
Get Instant Access for $97
Join Essentials and get this course included!
This workshop isn’t for you if:
- You’re not making art consistently. This process supports artists with a committed studio practice, since it revolves around your work.
- You’re looking for a done-for-you calendar to apply to your art. Only you can know what’s best for your schedule. I’ll help you uncover that.
- You aren’t ready to invest time in reflecting and planning your content intentionally.
- You have no interest in using content as a tool for connection, storytelling, and visibility.
Why I Created Content Compass
I’ve struggled far too long trying to force myself (and my clients—sorry!) into rigid content calendars that just didn’t work. That frustration is what led me to create The Artist’s Content Compass.
This course is my answer to the question: “How can we bring intention to our content without losing our creative rhythm?”
Because content shouldn’t be random. It should reflect your art and your goals inside a structure that leaves space to breathe.
I’m the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion, the leader of the Essentials program and the Art Biz Connection community, and host of The Art Biz podcast.
I’d love to help you plan for a little peace of mind.
Just $97
Ready to map your content with clarity?
Join Essentials and get this course included!
Get More Support, Feedback, and Focus
Content Compass is a big step. And if you’re ready for deeper guidance, structure, and live support, you’re ready for Essentials for Artist Success.
Essentials helps you:
Build your art business with more confidence and less second-guessing
Follow a steady, seasonal rhythm within a loose structure
Get feedback, community, and real-time support
And yes, Content Compass is included when you join Essentials.
