News Releases–What NOT to Do

I just got a news release from what I think is a pastel society somewhere (based on the subject line). I guess that's what it is, but maybe it's an invitation, or an announcement. I have no idea what it is. Why? Because it was mailed as a Word document attachment. The email message itself was blank. There wasn't even a name or signature!

Newsflash! People don't open attachments if they don't know you!

Put the news in the body of an email and have any attachments be gravy. You have to entice people to look at your stuff.

Share this post

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

I'd love to stay in touch!

If you’d like to be the first to know about about new podcast episodes, blog post, and program offers, just drop in your email addy right here. 

Ready for a new perspective?

Get 31 People Who Can Help Sell Your Art

You will also receive my regular news for your art business.
Privacy + Terms

Where can we send your special report?

Happy to send it!

You’ll also receive my regular news for your art business.

Privacy + Terms