It used to be that the only way artists knew to promote their art was to send 35-millimeter slide packets to galleries That was about $30 worth of slides with first-class postage and a return envelope with the same amount of postage.
It was expensive, and the packets often disappeared into the ether. Lots of money down the drain, and artists complained.
Now you can instantly promote your art through any number of online portals – for FREE!
Artists continue to complain because now there are too many options. You could spend all of your time online promoting your art instead of making it. Bad idea.
You’re an artist and artists make art. Without the art, you have nothing to promote and no way to earn income from your art.
Instead of wasting a lot of time online, learn to spend your time wisely so that your efforts are rewarded and not squandered. Dedicate your online time to creating the most valuable content you can possibly share with your admirers.
Quality over quantity.
Here are 5 recommendations for content creation success, which lead to online success.
1. Be you!
Don’t jump on the bandwagon because somebody said you should be doing it this way or that way. Share from your soul.
If it feels icky, you’re doing something wrong.
You’re going to be better at something if you enjoy doing it. You’ll do it more frequently, do it longer, and improve your approach if it’s fun for you.
To be your most authentic . . .
2. Focus on your collectors, fans, and followers.
Stop worrying so much about what people think of you, and start thinking about why they have come into your life in the first place.
Fall deeply in love with the people who have friended and followed you. Fall even more deeply in love with those who have purchased your art. Send them love letters.
At the same time, don’t overly obsess with what they’re up to. You have a big life to live.
That’s why you need to . . .
3. Set boundaries around your online time.
Unless you have a whole team working for you, you can’t be active on all of the online sites and be effective. If you try doing it all, chances are good that you’ll just be mediocre across the board.
I’d rather you be amazing with your newsletter and one social media platform than to try to be everywhere.
Create a mission for each of the digital channels you use and a time schedule for when you will write, share, and participate in the online conversation.
To feed your channels effortlessly . . .
4. Capture content ideas.
If you’re one of those artists who think you don’t have anything to say, or at least anything that anyone would want to see or hear, it’s probably because you’re not being present in your daily life. You’re zipping through life without paying attention to the conversation around you.
If you’d only listen – really listen – you’d realize that you have plenty to say and to share.
Once you start truly paying attention, you’re going to need a system for capturing all of your ideas. It makes no difference whether you keep your ideas on paper or on the computer. What matters is that you honor them before they disappear forever.
To put the ideas in order . . .
5. Use an editorial calendar.
An editorial calendar is a schedule for publishing your content or sharing on social media.
Developing a framework for your calendar allows you to work on content over time rather than frantically pulling stuff together at the last minute because you have a deadline.
What if, for this editorial calendar, you had a list of 100 or more ideas for your newsletter, blog, and social media to keep you going for the next 6 months? Would that be helpful? We do that in Creative Content Camp!
What are your biggest struggles around creating content for your newsletter, blog, or social media?