Your primary job is to make art.
It's not posting to social media or looking for more likes.
This program emphasizes your limited capacity. It's not about balance.
It's about being fulfilled—about enjoying the life of an artist. To do that, you seek to optimize how you spend your precious time.
Month by Month
IMPROVE YOUR ONLINE PRESENCE
Audit your current online presence— adjusting where necessary. Select the channels you will focus on, and build a content structure.
Community theme: Getting Real (because you have to face the facts about your limited time and energy)
MASSAGE YOUR CONTENT
After assessing your presence and selecting your channels, you can make better decisions about how you are showing up online.
Community theme: Making It Fun (because you'll be better at it when you enjoy it)
Dig into the numbers and get clear on what metrics are valuable for you to pay attention to. Leverage your content across other channels.
Community theme: Knowing You're Enough (because you need to be well grounded to avoid comparisonitis)
Use these three months to concentrate on improving one specific aspect of your online marketing. Perhaps …
What will it be for you?
Get the community and support you need to assess, adjust, and leverage the content you're creating online.
Join Optimize Your Online Marketing. We start May 26.
$360 (payment plan available)
I feel more confident working with you. You are a major part of my business team.
Here's What You Get
Alyson leads 3 training sessions around big-picture topics that will help you—selected because they are substantial topics that might lead to more questions and, therefore, need more immediate feedback.
Our seasons are all about implementation, but we draw from our extensive library to provide these lessons when you need them. Topics selected especially for optimizing your online marketing, are outlined on the schedule download.
The Art Biz Success team of Alyson and 3 artist-mentors are actively generating and participating in the conversations with our committed artists. We use the Mighty Networks platform, which you have access to throughout the season.
We facilitate live, productive Zoom sessions with breakout rooms so you can talk about what's on your mind with other artists. On the schedule these are noted as strategy sessions, community connections, studio talks, and get it done days.
You'll be asked to consider one focus project for the 3 months.
While the learning modules and live training are here to support you, please note that we will emphasize taking action on what you already know because you're wiser than you give yourself credit for.
Live Impact Sessions
Impact sessions are live trainings in addition to the on-demand learning modules.
Alyson will be able to answer questions and provide feedback directly to you as you're doing the work.
All sessions are 4 – 5:15 pm Eastern Time (New York), with recordings usually available within 2 hours.
Get an overview of what's available to you, receive access to our sites, and make a plan for a successful season.
CREATING A CONTENT CALENDAR
How nice it will be to have ideas and posts ready to go for when life gets hectic and you have more important things to think about.
We'll wrap up with any final training that needs to occur, and Alyson will answer any remaining questions about the learning modules and topics.
When I signed up for this course I did not expect the level of attention you provide to us. It makes a huge difference and exponentially increases the value!
My painting sales increased 125% from the previous year! This was largely due to the skills I acquired in your programs.
Ready for some clarity for your online marketing?
(or 3 payments of $130)
Hi. I'm Alyson Stanfield.
FREQUENTLY ANSWERED QUESTIONS
Gain clarity. Work smart.
(or 3 payments of $130)
This season is not about doing more.
It's not about consuming more lessons.
It's not about posting more, making more videos, or writing more emails.
This season is about taking action: the right action for you at this moment.