Your primary job is to make art.
It's not posting to social media or looking for more likes.
This program emphasizes your limited capacity. It's not about balance.
It's about being fulfilled—about enjoying the life of an artist. To do that, you seek to optimize how you spend your precious time.
Suggested Learning Path
IMPROVE YOUR ONLINE PRESENCE
Audit your current online presence— adjusting where necessary. Select the channels you will focus on, and build a content structure.
MASSAGE YOUR CONTENT
After assessing your presence and selecting your channels, you can make better decisions about how you are showing up online.
Dig into the numbers and get clear on what metrics are valuable for you to pay attention to. Leverage your content across other channels.
4 Months Total
Month 4 is to catch up and implement.
Use these 4 months to concentrate on improving one specific aspect of your online marketing. Perhaps …
What will it be for you?
Get the community and support you need to assess, adjust, and leverage the content you're creating online.
Join Optimize Your Online Marketing.
$360 (payment plan available)
I feel more confident working with you. You are a major part of my business team.
Here's What You Get
IMPACT TRAINING SESSIONS
The 4 training sessions center on big-picture topics that will help you—selected because they are substantial topics that might lead to more questions and, therefore, need more immediate feedback.
Our seasons are all about implementation, but we draw from our extensive library to provide these lessons when you need them. Topics selected especially for optimizing your online marketing are outlined on the schedule download.
The Art Biz Success team of Alyson and 3 artist-mentors are actively generating and participating in the conversations with our committed artists. We use the Mighty Networks platform, which you have access to throughout the season.
We facilitate live, productive Zoom sessions with breakout rooms so you can talk about what's on your mind with other artists. On the schedule these are noted as strategy sessions, community connections, studio talks, and get it done days.
You'll be asked to consider one focus project for the 4 months.
While the learning modules and recorded trainings are here to support you, please note that we emphasize taking action on what you already know because you're wiser than you give yourself credit for.
Impact sessions were live trainings in addition to the on-demand learning modules.
Watch the recordings to see Alyson answer questions and provide feedback on various aspects of the program.
CREATING A CONTENT CALENDAR
How nice it will be to have ideas and posts ready to go for when life gets hectic and you have more important things to think about.
LEVERAGE YOUR CONTENT
Why post something once when you can get better reach by repeating it on a different platform? This is not about duplicating content, but about customizing what you have to share.
Alyson wrapped up with a final training on the content, and answered questions about the learning modules and topics.
When I signed up for this course I did not expect the level of attention you provide to us. It makes a huge difference and exponentially increases the value!
My painting sales increased 125% from the previous year! This was largely due to the skills I acquired in your programs.
Ready for some clarity for your online marketing?
(or 3 payments of $130)
Hi. I'm Alyson Stanfield.
I built Art Biz Success by creating content on a blog (starting 2004), social media (since 2007), two different podcasts, and a weekly newsletter for 16 years. (It's “almost weekly” now. 😉)
FREQUENTLY ANSWERED QUESTIONS
What is your refund policy?
If you sign up for this program and discover isn’t the right fit, you can receive a full refund if you notify us within 21 days of your purchase. See Terms.
Our programs require a commitment to improving your art business results, but they only work when you implement what you're learning. Best results happen when you use our community for support and accountability.
By signing up, you recognize this responsibility.
What is included?
The OPTIMIZE YOUR ONLINE MARKETING season includes:
- Recordings of the live orientation and wrap-up sessions
- More than a dozen on-demand learning modules
- Almost-weekly Zoom connection sessions
- Active community forum of committed artists
Can I get personal feedback on my business?
Personal feedback and private coaching is not included. The artist-mentors and I respond to questions during our live Zoom sessions and community discussions. Please see this page if you are interested in private coaching.
We hope you'll post questions to the community forum, where my team and I are actively engaged, so that we can all benefit from the dialogue.
Gain clarity. Work smart.
(or 3 payments of $130)
This program is not about doing more.
It's not about consuming more lessons.
It's not about posting more, making more videos, or writing more emails.
This is about taking action: the right action for you at this moment.