Optimize Your Online Marketing with Alyson Stanfield logo

Your primary job is to make art.

It's not posting to social media or looking for more likes. 

This program emphasizes your limited capacity. It's not about balance. 

It's about being fulfilled—about enjoying the life of an artist. To do that, you seek to optimize how you spend your precious time.

Month by Month





Audit your current online presence— adjusting where necessary. Select the channels you will focus on, and build a content structure.

Community theme: Getting Real (because you have to face the facts about your limited time and energy)


After assessing your presence and selecting your channels, you can make better decisions about how you are showing up online.

Community theme: Making It Fun (because you'll be better at it when you enjoy it)


Dig into the numbers and get clear on what metrics are valuable for you to pay attention to. Leverage your content across other channels.

Community theme: Knowing You're Enough (because you need to be well grounded to avoid comparisonitis)

Use these three months to concentrate on improving one specific aspect of your online marketing. Perhaps …

What will it be for you?

Get the community and support you need to assess, adjust, and leverage the content you're creating online. 

Join Optimize Your Online Marketing. We start May 26.

$360 (payment plan available)


I was most impressed with your focused delivery of information, and that we can get answers to our questions in real time during the live sessions. You are so supportive of us but also are realistic in what you encourage us to do.

I feel more confident working with you. You are a major part of my business team.
Krys Petit in front of the Eiffel Twoer
Krys Petit


I love the structure of the assignments, which helps me actually DO the work. You have given me so much for my hard-earned money. Before signing up with you, I was just floating around in a void, not knowing how to manage being a professional artist. I cannot even describe the difference you have made in my art life.
Artist Connie Nobbe with her painting of sunflowers on the easel
Connie Nobbe

Here's What You Get

Outline Graphic for Live Training Sessions
Outline Graphic for On-Demand Online Learning Modules
Outline Graphic for Active Community Forum
Outline Graphic for Productive Connecting Sessions





Alyson leads 3 training sessions around big-picture topics that will help you—selected because they are substantial topics that might lead to more questions and, therefore, need more immediate feedback.

Our seasons are all about implementation, but we draw from our extensive library to provide these lessons when you need them. Topics selected especially for optimizing your online marketing, are outlined on the schedule download.

The Art Biz Success team of Alyson and 3 artist-mentors are actively generating and participating in the conversations with our committed artists. We use the Mighty Networks platform, which you have access to throughout the season.

We facilitate live, productive Zoom sessions with breakout rooms so you can talk about what's on your mind with other artists. On the schedule these are noted as strategy sessions, community connections, studio talks, and get it done days.

You'll be asked to consider one focus project for the 3 months.

While the learning modules and live training are here to support you, please note that we will emphasize taking action on what you already know because you're wiser than you give yourself credit for.


Live Impact Sessions

Impact sessions are live trainings in addition to the on-demand learning modules.
Alyson will be able to answer questions and provide feedback directly to you as you're doing the work.
All sessions are 4 – 5:15 pm Eastern Time (New York), with recordings usually available within 2 hours.

May 26

July 14

August 24


Get an overview of what's available to you, receive access to our sites, and make a plan for a successful season.


How nice it will be to have ideas and posts ready to go for when life gets hectic and you have more important things to think about.


We'll wrap up with any final training that needs to occur, and Alyson will answer any remaining questions about the learning modules and topics.


Thanks again for being so committed and engaged with your students.

When I signed up for this course I did not expect the level of attention you provide to us. It makes a huge difference and exponentially increases the value!
Lynne Mitchell, Artist | on Alyson Stanfield
Lynne Mitchell


Despite being overseas for three months of the year, I had an incredibly successful year.

My painting sales increased 125% from the previous year! This was largely due to the skills I acquired in your programs.
Simonne Roy

Ready for some clarity for your online marketing?


(or 3 payments of $130)

Alyson Stanfield sitting in a directors chair wearing black sweater

Hi. I'm Alyson Stanfield.

I'm the chief instigator here. 

In 2001 I left my safe job as a director of education at an art museum to pursue work that was more meaningful to me. I didn't know much about building businesses, but I knew how to build websites. (Long story.) 

I also knew that my relationships would make or break my coaching and consulting practice. So I began cultivating relationships in real life and online. Long before I made a video. Long before we ever heard of reels, blogging, Facebook, or Instagram.

I'm the author of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion, leader of Artist Planning Sessions, and the host of The Art Biz podcast. I love to work with clients with a growth mindset who like to challenge themselves with increasingly prestigious goals and opportunities.



What if I also want to participate in the Artist Planning Sessions on May 10-13?

First, Yay! That would be fantastic! You are thinking like an artist in charge. The Artist Planning Sessions would give you an excellent foundation that helps you see how Optimize Your Online Marketing fits with the rest of your goals and agenda for 2022. After you sign up for OYOM, you will be offered 50% off the planning sessions. Watch for that code.

Will you be offering this again?

Short answer: Probably, but not anytime soon. It will be at least 2 years. Longer answer: We plan 3 learning seasons a year rotate them so we can cover all of the major topics that will help you grow a sustainable and profitable art business. Read about our seasons on the current schedule.

How long do I have access to everything?

You have access to all of the learning modules, recordings, and bonuses forever (or until we choose to remove them, at which time you will be notified). You have access to our community forum through August 30, 2022.

What technology do I need?

You can watch the recorded lessons on any device that is connected to the Internet. The live training sessions are conducted over Zoom webinar (not the standard Zoom where you can see all participants). Connecting sessions take place over Zoom meetings so you can see and chat with other artists in the breakout rooms.

How is this different from Creative Content Camp?

If you took Creative Content Camp (a previous program) and you're looking for more information, this program isn't for you. Many of the modules will be similar. 

If, however, you took CCC and didn't implement the lessons, you should join us and focus on implementation.

Will I be able to download everything?

Absolutely! You can download the videos, audio files, transcripts, and bonuses. They are yours to keep forever.

What is your refund policy?

If you sign up for a seasonal program and discover isn’t the right fit, you can receive a full refund if you notify us within 21 days of your purchase. See Terms.

Our programs require a commitment to improving your art business results, but they only work when you implement what you're learning. Best results happen when you use our community for support and accountability. By signing up, you recognize this responsibility.

What is included?


  • 3 live Impact Sessions (dates above) + recordings
  • More than a dozen on-demand learning modules
  • Almost-weekly Zoom connection sessions
  • Active community forum of committed artists

Download the details and schedule

Can I get personal feedback on my business?

I'll respond to as many questions as possible on the live Impact Sessions, and the artist-mentors in our community will do the same during those connection sessions. We hope you'll post questions to the community forum, where my team and I are actively engaged, so that we can all benefit from the dialogue.

Gain clarity. Work smart.


(or 3 payments of $130)

This season is not about doing more.

It's not about consuming more lessons.

It's not about posting more, making more videos, or writing more emails. 

This season is about taking action: the right action for you at this moment.


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