Your primary job is to make art.

It's not posting to social media or looking for more likes.

This program emphasizes your limited capacity. It's not about balance.

It's about being fulfilled—about enjoying the life of an artist. To do that, you seek to optimize how you spend your precious time.

You're overwhelmed by all of the places you’re expected to be online.
You're confused about where to spend most of your time and energy online.
You find it difficult to set boundaries around your time – promoting on email and social media can be a time-suck.
You don't want to be a nuisance to people who are following you.

Suggested Learning Path

Month 1

Month 2

Month 3

IMPROVE YOUR ONLINE PRESENCE

Audit your current online presence— adjusting where necessary. Select the channels you will focus on, and build a content structure.

MASSAGE YOUR CONTENT

After assessing your presence and selecting your channels, you can make better decisions about how you are showing up online.

REVIEW RESULTS

Dig into the numbers and get clear on what metrics are valuable for you to pay attention to. Leverage your content across other channels.

4 Months Total

Month 4 is to catch up and implement.

Use these 4 months to concentrate on improving one specific aspect of your online marketing. Perhaps …

What will it be for you?

Get the community and support you need to assess, adjust, and leverage the content you're creating online.

Join Optimize Your Online Marketing.

$360 (payment plan available)

"

I was most impressed with your focused delivery of information, and that we can get answers to our questions in real time during the live sessions. You are so supportive of us but also are realistic in what you encourage us to do.

I feel more confident working with you. You are a major part of my business team.

Krys Petit

"

I love the structure of the assignments, which helps me actually DO the work. You have given me so much for my hard-earned money. Before signing up with you, I was just floating around in a void, not knowing how to manage being a professional artist. I cannot even describe the difference you have made in my art life.

Connie Nobbe

Here's What You Get

IMPACT TRAINING SESSIONS

ON-DEMAND
LEARNING MODULES

ACTIVE COMMUNITY
FORUM

SUPPORT
SESSIONS

The 4 training sessions center on big-picture topics that will help you—selected because they are substantial topics that might lead to more questions and, therefore, need more immediate feedback.

Our seasons are all about implementation, but we draw from our extensive library to provide these lessons when you need them. Topics selected especially for optimizing your online marketing are outlined on the schedule download.

The Art Biz Success team of Alyson and 3 artist-mentors are actively generating and participating in the conversations with our committed artists. We use the Mighty Networks platform, which you have access to throughout the season.

We facilitate live, productive Zoom sessions with breakout rooms so you can talk about what's on your mind with other artists. On the schedule these are noted as strategy sessions, community connections, studio talks, and get it done days.

You'll be encouraged to consider one focus project for the 4 months.

While the learning modules and recorded trainings are here to support you, please note that we emphasize taking action on what you already know because you're wiser than you give yourself credit for.

Ready for some clarity for your online marketing?

$360

(or 3 payments of $130)

"

Thanks again for being so committed and engaged with your students.

When I signed up for this course I did not expect the level of attention you provide to us. It makes a huge difference and exponentially increases the value!

Lynne Mitchell

"

Despite being overseas for three months of the year, I had an incredibly successful year.

My painting sales increased 125% from the previous year! This was largely due to the skills I acquired in your programs.

Simonne Roy

Hi. I'm Alyson Stanfield.

I'm the chief instigator here.

In 2001 I left my safe job as a director of education at an art museum to pursue work that was more meaningful to me. I didn't know much about building businesses, but I knew how to create content because it was my primary role in the museum.

I built Art Biz Success by creating content on a blog (starting 2004), social media (since 2007), two different podcasts, and a weekly newsletter for 16 years. (It's “almost weekly” now. 😉)

This was long before I made a video. Long before we ever heard of reels, Facebook, or Instagram.

I'm the author of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion, leader of Artist Planning Sessions, and the host of The Art Biz podcast. I love to work with clients with a growth mindset who challenge themselves with increasingly prestigious goals.

Gain clarity. Work smart.

$360

(or 3 payments of $130)

This program is not about doing more.

It's not about consuming more lessons.

It's not about posting more, making more videos, or writing more emails.

This is about taking action: the right action for you at this moment.

FAQs

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