Pinterest might not be the first place you think of when it comes to marketing your art. But if you’ve been dismissing it as a platform for recipes and home décor, it may be time to look again.
In this episode of The Art Biz, I talk with Hayley Price—artist, founder of an online gallery, coach, and host of The Art Coaching Club podcast—about how Pinterest can quietly but powerfully support your art career.
Unlike Instagram, Pinterest isn’t a social platform. It functions more like a search engine.
That distinction matters because your pins don’t vanish in a crowded feed—they’re searchable, discoverable, and relevant long after you post. A single pin can continue bringing people to your site for months or even years. Hayley sees this firsthand: more than 40% of her gallery’s traffic still comes from pins created years ago.
Pinterest also works hand in hand with search engine optimization. Blog posts can be repurposed into multiple pins that point back to your site, multiplying the chances for someone to find your work. And because pins are easy to share and save, your content keeps circulating without you having to constantly show up.
If you’re new to the platform, Hayley suggests starting small:
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- Set up a business account.
- Connect your Instagram so posts automatically flow into Pinterest.
- Create a few simple pins for your blogs, collections, or shop pages.
That’s it. You don’t need to create a complex strategy to start seeing results.
Pinterest may not be flashy, but it offers something even better: longevity. A pin created today could still be introducing new people to your art years from now. And that kind of lasting visibility is rare in today’s fast-moving online world.
Listen
Hayley Price Quotes
“Pinterest is a search engine, not a social media platform.”
“The shelf life of a pin is years. I still see traffic from pins I created six or seven years ago.”
“More than 40% of my gallery’s traffic comes from Pinterest—and much of that is from old pins.”
“If you’ve written a blog, you can turn it into 10 different pins and double your SEO power.”
“You don’t need to be on Pinterest every day. You can set it, forget it, and it still works for you.”
“If a piece sells, don’t delete the pin. ust update the link so people stay in your world.”
“Even a small ad spend goes further on Pinterest than on Instagram, and the pins keep working after the campaign ends.”
“Pinterest can be a mood board. I use it to gather colors, textures, and design inspiration for my own creativity.”
About Hayley Price
Hayley Price is a dedicated advocate and mentor for artists at every stage of their careers. With a rich educational background as a Studio Art and Business double major from Washington & Lee University, Hayley possesses a deep understanding of both the creative and commercial challenges artists face in the ever-changing landscape of today’s art world.
Her journey has been shaped by a commitment to fostering growth, building relationships, and empowering artists to focus on their passion while she tackles the challenges that ultimately take them out of the studio.
Follow Hayley on Instagram: @theartcoachingclub
