I absolutely loved Marcia Yudkin's Marketing Minute newsletter this week. I'm featuring it below with credit and my suggestions for you in purple. And I'll add that it might just work on your other pets as well. Doesn't it look like “Penny” here is just waiting for you to talk?
** The Marketing Minute **
brought to you every Wednesday by Marcia Yudkin
Marketing Consultant, Author, Speaker
One town over from mine, schoolchildren can sign up to read to a dog.
No kidding! The trained dog listens attentively, and its non-judgmental attitude improves young readers' confidence as they sound out words and narrate the story on the page.
This suggests some great variations on practice methods I have advocated for marketers.
* Stating your fee. Many people noticeably stumble or hold back when asked what something will cost. Tell your dog how much you charge, again and again, until both you and the dog believe it. (Since pricing seems to be a major stumbling block for most artists, why not try it out on your pet first?)
* Practicing speeches. Got a keynote coming up? Delivering it to your dog may prepare you better than practicing to the mirror or an empty room. Ditto for your 30-second networking self-introduction. (Well, you know that I think your networking intro should be under 10 seconds, so see if you can hold your pet's interest for that long.)
* Putting life into your voice. Curing a monotone requires conscious and even crazy vocal contortions before settling into a naturally livelier speaking pattern. Entertain a dog – or an infant – with your voice exercises. (This is great. Of course I never talk to my cats!)
* Preparing cold calls. Have fun telling the dog what you'll say when that stranger answers the telephone. The playful spirit can energize your pitch when you make it for real.
Image (c) Peggi Habets, Penny.