Where and how you show your art sends signals about its value before anyone looks closely at the work itself. Context shapes perception through venue choices, lighting, labels, and more.
Learn what you can control, what you can’t, and how to be strategic about exhibition opportunities to build credibility and command higher prices.
Are You Undermining Your Art’s Value? (246) Read
At your opening, it isn’t only your art that’s on display—you are, too. And as the artist, you are a host of the event. Even if the gallery or venue sends the invitations and pours the wine, people are showing up because of you and your art. That makes them your guests. They’ve taken time
Deliver Happiness at Your Art Openings Read
As with any business arrangement, what an art venue agrees to take care for your exhibition will depend on the type of venue.
While non-art venues might leave everything up to the artist, there are certain things you should expect from any art venue. Everything should be discussed and agreed upon in an official signed contract. Here are some things to consider …
The Venue's Responsibilities for Your Art Exhibition Read
As an exhibiting artist, you have key responsibilities regardless of where you show and sell your art.
Never assume that venues (art galleries, nonprofit spaces, co-ops) will do all of the work for you. They have much on their minds and can’t give you their full attention.
Here’s a list of things to think about.
The Artist's Responsibilities for Any Exhibition Read
Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?
You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit. Adele Sypesteyn discusses adjustments she has made to her art business over the years.
Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (163) Read
Sarah Becktel reveals how she increased her self-sales income by 400% by focusing on 5 indoor art fairs per year—all juried or curated—with different price points, up front costs, and markets.
She talks about her strategy for selecting the work each one: one is for only originals, another for only reproductions and products, and the third is a mixture of the two. Sarah also shares wisdom for other artists.
Increasing Self-Sales by 400% with Sarah Becktel (ep. 157) Read
Plenty of online galleries will happily take your money in exchange for “exposure.” UGallery has a different model. They are paid on commission, so they do whatever they can to see that art sells.
This isn’t a commercial for UGallery. Instead, I want you to be aware of people and companies who are working hard for artists and doing things the right way.
The Art Biz ep. 132: Not All Online Galleries are Created Equal with Alex Farkas Read
Artists crave validation by others. You want your work to be appreciated. This is perfectly normal. You wouldn’t be human if you didn’t.
All of that validation adds to your credibility and must begin in the studio. Ultimately, you need to understand that your work is valid by the mere fact it exists. Outside validation is more likely to come after you find self-validation.
The Art Biz ep. 129: Seeking Validation and Earning Credibility as an Artist Read
Maria Brito is an advocate for democratizing the art world for artists, and for collectors who might be interested in buying art but aren’t yet ready to spend tens of thousands of dollars.
We talk about how she works with artists, galleries, and collectors and why she thinks there has never been a better time to be an artist.
The Art Biz ep. 127: She’s the Link Between Artists, Galleries and Collectors with Maria Brito Read
Most people enjoy their visits to art centers and museums without much thought as to how the art got into those spaces in the first place.
Who decides on what to show and when to show it?
Who selects which works of art are next to one another and where to put the labels on the wall or a pedestal on the floor?
Who is the lucky dog who has the the ultimate say on the color to paint the walls?
All of these decisions, and more, fall under the purview of curators in those non-profit spaces.
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