Today we take time out to honor the humble, under-utilized, centuries-old, low-tech postcard.
Why spend virtual ink on such an old-fashioned method of communication? Because postcards can do what email cannot do.
Postcards can’t be targeted as spam by an aggressive filter.
Postcards can’t be accidentally (or purposefully) deleted by recipients.
Postcards are likely to be tacked to a refrigerator or kept as a memento.
Postcards are tactile. We can hold them in our hands and ponder them. They have the potential to delight, which is something we rarely say about email these days.
You, like the private clients I advise, would benefit from sending three or four postcards a year.
Postcards are most often used to invite people to an upcoming exhibition or open studio.
Some artists design a single postcard with a schedule of all upcoming shows they’re participating in.
But if you don’t have an upcoming exhibition, you might wonder what you’d say on a postcard or why you’d send one in the first place.
Here are 8 other occasions for using postcards to promote your art and build relationships with your list.
