websites

Painting by Karen Phillips

22 Tactics to thoughtfully invite people to visit your artist website (228)

Your website won’t attract visitors just because it’s pretty. You have to invite them—gently, consistently, and with purpose.

In this solo episode, I share 11 smart, doable tactics to get more eyes on your art (plus a link to download all 22). No sleazy tricks—just thoughtful ways to guide people to your digital doorstep and keep your work from staying hidden in the corners of the internet.

22 Tactics to thoughtfully invite people to visit your artist website (228) Read

Meg Casebolt

What artists need to know about SEO with Meg Casebolt (222)

SEO might not light your creative fire, but getting more eyes on your art definitely will. This episode is about improving your online visibility so people can actually find your work.

You’ll learn how search engines work, the simple steps you can take to help people discover your art, and which metrics to track to know if your efforts are paying off. Stop relying on algorithms and start showing up with intention.

What artists need to know about SEO with Meg Casebolt (222) Read

Jessica Burko

Presenting yourself professionally on your artist website with Jessica Burko (174)

Your artist website is your portfolio these days. It’s usually the first place people go to get a full picture of you and your art.

Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience. Are you ready for them?

This is a focused conversation with Jessica Burko about artist websites.

Presenting yourself professionally on your artist website with Jessica Burko (174) Read

Must-Have Website Info That Should Be at Your Fingertips

Your website is a home base for your art business. It’s where you send people to see your work, sign up for your email list, or even buy your art.

In short, you need for it to be up and functioning at its best. All. The. Time.

What would happen if it crashed?

And … Who would you turn to if you needed a quick update to your site because you found out you were being featured in an article? Is that person always available for you?

You may have a great relationship with your web designer and hosting service right now, but you can’t predict what might happen in the future.

I’ve witnessed so many artists get stuck because they were abandoned by their webmasters and have no idea how to access their sites.

Don’t let this happen to you!

Maybe you have a DIY site, but it’s been awhile since you have worked on the backend of it. How do you get there?

You are a savvy artist-entrepreneur, so make sure you have complete control over your Internet presence–even if you are lucky enough to have someone helping you.

You don’t want to leave this to chance. You don’t want to learn later that your life could have been so much easier if only you had a few answers at your fingertips.

What follows is a list with all of the information you need from the people who maintain your sites, even if “the people” is only you.

Must-Have Website Info That Should Be at Your Fingertips Read

ArtBizCoach navigation menu

If Your Blog And Website Are Separate

If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years.

If Your Blog And Website Are Separate Read

The Art Biz Coach home page has become too busy and needs a major makeover

Whip Your Website Into Submission

Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in. Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site.

Whip Your Website Into Submission Read

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Coordinating Your Marketing Efforts

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

Coordinating Your Marketing Efforts Read

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Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

CAN I SEND YOU THE LIST?

Be sure to check all of your email folders to ensure delivery. You’ll also receive my regular news for your art business.

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