Guest blogger Marcia Yudkin shares her marketing expertise regarding “hype.” Most people understand that when talking about “hype,” she is referring to an overexcited style of writing. Marcia offers help in understanding why and how you might want to keep hype at arm’s length.
Avoiding Hype in Your Art Marketing: Why and How Read
Many artist-bloggers bemoan the fact that they don’t have the engagement they want on their blogs. If you’ve been wondering why your posts aren’t encouraging comments and dialogue, you probably puzzle over why you’re spending your time blogging at all. Let’s start with what an artist-blogger might want for her reader. While I encourage you to generate your own list, here are five things I want for my readers.
Art Bloggers: Write for Your Readers Read
Your artist story is an opportunity for you to connect with readers, followers, and potential buyers. Your brand revolves around it. Your artist story is your Why. In his TED talk, Simon Sinek famously says, “People don’t buy what you do; people buy why you do it.” This is powerful stuff. Your Why differentiates you from other artists and entrepreneurs.
Supply Your Why In Your Artist Story Read
How’d you like to save time writing and updating your sites? It’s easy! Make your content “evergreen.” Evergreen content is up-to-date whether it’s consumed now, next month, or three years into the future.
Save Time With Evergreen Content Read
It’s important to create systems that make it easy to access and use what we learn. Here are three of my favorite hacks for storing ideas for my blog posts, classes, books, and newsletter.
3 Hacks for Organizing Your Ideas Read
Guest blogger Cynthia Morris Here suggests ways to make your book reviews less onerous and more effective. Above all, she says try a recommendation rather than a critical review.
A Simple Approach to Writing Book Reviews for Your Blog or Newsletter Read
Guest blogger Cynthia Morris discusses how writing about books can help us both personally and professionally and provides four reasons to consider reviewing books for your blog or newsletter.
Free Content for Your Blog or Newsletter: Write a Book Review Read
Guest blogger Debby L. Williams discusses three critical aspects to consider when submitting a cover letter to respond to call for entries or applying for a residency or grant.
Are You Sending Wimpy Cover Letters? Read
Grab your computer or your art materials and get thee to a coffee shop. There are at least four reasons to leave home and work amid the white noise of a café.
Why Working in Coffee Shops Works Read
You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. Artists trying to connect with others online are also content-generators. How do you come up with something to say that is worthy of being heard above the noise? Step 1 The first step to generating
Being Heard Above the Noise Read
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