Online Presence
How artists show up online has never mattered more or changed more quickly. I try to keep up!
These posts and episodes of The Art Biz cover the practical and strategic side of building and maintaining a digital presence that best represents you and your work.
Get More Website Visitors
The Artist's Content Compass
22 Tactics to thoughtfully invite people to visit your artist website (228)
Your website won’t attract visitors just because it’s pretty. You have to invite them—gently, consistently, and with purpose.
In this solo episode, I share 11 smart, doable tactics to get more eyes on your art (plus a link to download all 22). No sleazy tricks—just thoughtful ways to guide people to your digital doorstep and keep your work from staying hidden in the corners of the internet.
What artists need to know about SEO with Meg Casebolt (222)
SEO might not light your creative fire, but getting more eyes on your art definitely will. This episode is about improving your online visibility so people can actually find your work.
You’ll learn how search engines work, the simple steps you can take to help people discover your art, and which metrics to track to know if your efforts are paying off. Stop relying on algorithms and start showing up with intention.
Technology is your colleague in the Studio with Iris Scott (203)
Artist Iris Scott discusses her journey with social media, including how it has changed since she began her career and how she now navigates platforms like TikTok and advertising.
Iris also shares insights on overcoming doubt, using AI in her creative process, and balancing her art with motherhood. She touches on her time in Taiwan, which was key to her development, and how her income breaks down between originals and reproductions.
Presenting yourself professionally on your artist website with Jessica Burko (174)
Your artist website is your portfolio these days. It’s usually the first place people go to get a full picture of you and your art.
Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience. Are you ready for them?
This is a focused conversation with Jessica Burko about artist websites.
The key to success on social media with Cathy Nichols (154)
While not everyone will be interested in your art, you can choose to focus on those who genuinely love your work. To embrace what is rather than wishing for it to be different.
Cathy Nichols went from 5,000 to 107,000 Instagram followers in 3 years by researching who they were and why they were following her. She shares valuable insights about how she continues to grow her art business with joy and authenticity.
Test your art marketing efforts for better results
Every marketing effort should be a test. Nothing in your routine should be considered sacred because you want increasingly better results.
If you’ve been doing the same things to promote your art in the same way and wonder why you’re not getting better results, here are 54 things you might want to tweak and re-test.
Why artists should (and shouldn’t) blog
There are so many reasons I want you to have a blog, chief among them is the fact that I want to know more about your work through your words.
But before I encourage any of my clients to blog, I first need to know that they’re okay with writing. Blogging is only for you if you want writing to be part of your practice.
Why your website isn’t generating sales
Your website is for generating sales and opportunities, even if you don’t sell directly from your site.
When something isn’t working, you have to test, make adjustments, and test more. Here are four places to begin your diagnosis into why your art isn’t selling on your website.