Alyson Stanfield, Author at Art Biz Success

The Art Biz ep. 149: The Traveling Artist: Residencies with Amy Clay

Artist residencies play important roles in an artist’s career, but there are as many different types of artist residencies as there are artists who fill them.

In this episode, Amy Clay shares what she has learned from being an artist-in-residence in more than 30 locations around the world, including what she looks for in a location, how she funds them, and why they’re important to her practice.

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The Purpose of Your Artist Newsletter

An artist newsletter is not for sales. Rather, it helps you maintain a warm connection with subscribers. It’s a commitment you make to yourself and your art.

Without the nurturing, you might find yourself having to reintroduce yourself at some point to a list that has gone cold.

Bonus: Staying in touch makes you the artist who comes to mind when people look for art.

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Options for Growing Your Email List

When used, your email list can help you establish trust, cultivate relationships, and showcase your experience and expertise.

It’s your #1 marketing asset—unique to your art and goals.

While growing an email list has become challenging, that doesn’t mean we should give up. Take advantage of every opportunity (asking, using forms, offering freebies) to attract and add subscribers—remembering, always, that it’s more important to engage the right people than to focus on the numbers.

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How To Warm Up a Cold Email List

What good is an email list if you’re not using it? (Answer: No good.)

Neglecting subscribers for months or,yikes!, years, renders your list cold. If you’re ready to commit to staying in touch with the people who asked to hear from you, you might need to reintroduce yourself.

It’s not as difficult as it sounds, but the longer you wait, the bigger the task seems.

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Networking Errors for Artists

I know that putting yourself out there and meeting new people doesn’t come easy. One thing that might help is to remember that you’re just meeting people. The stakes are low at this point. My best advice is to encourage you simply to be genuine.

Be. You.

Having said that, here are the biggest mistakes you can make when networking.

Networking Errors for Artists Read

The Art Biz ep. 148: Being Seen—Networking for Artists

Meeting people and building relationships is the most important thing you can do for your art career, especially when your goal is to be a full-time artist. You must be social in the real world as well as online.

There is no way around it. You must. Be. Seen.

It sounds simple, but I know this is not easy for many artists.

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The Art Biz ep. 147: How to Guarantee that People Remember You with Skip Hill

When Skip Hill said he needed a system for following up with his collectors, I knew I wanted to help.

He was neglecting his important business relationships at the most basic level. He said he was tired of being the stereotypical bohemian artist and ready to hone his business chops. Skip understood that the place to start this new commitment was with his network.

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The Art Biz ep. 146: Remember The Many Opportunities We Have Because We’re Online with Barbara Muir

In a day when we’re all kind of sick of sitting in front of our screens, Barbara Muir is unabashedly happy about being online. And she thinks you should be, too.

We talk about all of the opportunities that have come Barbara’s way because of her blog, how she gets things done, and the sweet ritual she shares with her husband.

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Instant Relief from the Pressure of Pitching Your Art

Much of the stress of meeting new people comes from the mistaken notion that this one contact is your only opportunity.

If you think about it as your only opportunity, you aren’t leaving open the possibility of developing a meaningful relationship. And strong professional relationships are what will grow and sustain your art career.

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The Art Biz ep. 145: Gaining Marketing Skills Quickly by Leading a Creativity Challenge with Kristen O’Neill

A 30-day challenge for her followers turned into more of a challenge for herself.

Kristen O’Neill and I discuss what she hoped to get from this challenge, how she organized it, how much of it was planned ahead, and what her workflow was like, including all of the platforms she used to share the content, and what she would do differently next time.

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Alyson Stanfield