Alyson Stanfield, Author at Art Biz Success

Janice McDonald, Lisa Call, Alyson Stanfield

The Art Biz ep. 144: How We Run Our Art Documentary Group and What We Watch

Lisa Call, Janice McDonald, and I have met 57 times to discuss the art documentaries since the pandemic started. It’s important that we stay connected to the global art world.

In this episode I talk about where you can find art documentaries, how we stay organized, why it’s important to diversify our selections, and how our conversations work. I also mention some of my favorite films.

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The Art Biz ep. 143: Proactively Planning Your Art Legacy with Heather K. Powers

Experience forces me to remind you of your mortality. Artist and professional organizer Heather K. Powers wants to normalize death because it’s a part of life.

This conversation is especially important for artists, who make things that take up physical space. How do you categorize those things? What kind of records need to be kept? And what, if anything, should be destroyed, reworked, or donated?

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The Art Biz ep. 142: Activate Your Marketing for a Bigger Audience

Marketing is more effective and more enjoyable when you make more personal connections rather than relying on posts and broadcasts. When you interact 1-on-1, whether it’s in person or digitally.

I call this activating your marketing. I have suggestions for how to do this when using social media, searching for venues for showing and selling, getting the most from exhibitions, and more.

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The Art Biz ep. 141: Worrying About the Economy with Elaine Luttrull

Raise your money IQ when you listen to this lesson in economics, and how your art business is affected by the larger economy.

Elaine and I define and discuss inflation, recession, the Consumer Price Index, and Gross Domestic Product. We talk about your revenue mix, why selling lower-priced items might not be the way to go right now, bundling, and raising rates and prices.

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The Art Biz ep. 140: A Sales Process for Artists with Miriam Schulman

We often think of sales as a single step. Either someone buys your art or they don’t.

There’s so much more that goes into making a sale. It’s a process.

We have to adopt a new mindset around sales in order to be successful, and we have to understand what is involved. In this conversation, Miriam and I review her 10-step sales process.

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Acrylic painting Carlos Schmitt | on Art Biz Success

The Art Biz ep. 139: Your Decision Filter

We all have a trusted process for making decisions, whether or not we’re aware of it. In this episode, I’m going to reveal something that has helped me enormously when making decisions.

But, first, I want to share my list of 8 criteria you might consider before making a decision about whether or not to steer your art business in a certain direction.

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The Art Biz ep. 138: 4 Considerations for Wholesaling Your Art with Katie Hunt

What does it mean to wholesale your art and products? Who is it for? Who is it not for?

What’s the difference between wholesaling and retailing? Where does licensing fit in?

Katie Hunt, founder of Proof to Product, is a wealth of information, and generously shared 4 considerations for wholesaling as well as a helpful list of 4 things she assesses when making business decisions.

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Prepare for 2023: 5 Things to Do Right Now

It’s time to tie a bow around 2022 and organize your systems for 2023.

Buy yourself some peace of mind by updating the copyright on your website and newsletter, making new folders for the New Year, and reviewing the projects ahead.

These tasks should take less than 1 hour.

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Abstract painting of organic shapes ©Laura Stack

The Art Biz ep. 137: Accelerate Your Art Business in 2023

Curious about what’s going on at Art Biz Success? In this episode, Alyson reveals the details of the new Art Biz Accelerator, a community and group coaching program for 2023.

Features include 3 Success Workshops, monthly open office hours, The Salon discussion group for art ideas, membership in the Art Biz Connection community, and more.

Listen now because some important deadlines are coming up.

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View of a rolling wood sculpture installation on the floor inside a white gallery space

The Art Biz ep. 136: Putting Artists First in Curatorial Projects with Melissa Messina

Melissa shares how she became an independent curator after starting out as an artist. She reveals how to find independent curators, what she looks for in a studio visit, and the mistakes she sees artists making. Above all, she emphasizes the importance of your network.

We discussed the types of institutions she works with, how projects are funded, and the rhythm of their realization.

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Alyson Stanfield