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What to do when . . .
In today’s Art Marketing Action newsletter, I discuss the ways in which some people approach (or don’t approach, fear, are perplexed by) art. I’d like to offer some ideas for what to do after you’ve armed yourself with this knowledge. First, put people at ease with you. Open up, be approachable. Listen to them and
Wilmington Workshop and Setting Goals
Wow. What a day I had on Saturday! I talked about art marketing from 9:30 to 3:30 (and beyond) with about 70 artists in Wilmington, DE. They came from DE, MD, PA, NJ, VA, NY, and who knows where else. And they wore me out. A couple of weeks ago I mentioned a networking exercise
Wilmington Workshop and Setting Goals Read
You Never Know How Someone Will Find You Online
Last month I wrote about finding the Bathtub Art Museum online. What I didn’t mention, and what is most important, is how I came across it. Listen up, because this affects you if you’re hoping to drive browsers to your website. I was actually Googling “Redmond art museum” because I was going to be near
You Never Know How Someone Will Find You Online Read
I Made the Wilmington News Journal
Thanks to a PR blitz by Brilliant Studio, my self-promotion workshop this coming Saturday is featured in today’s The News Journal (Wilmington, DE) in an article by Eric Ruth. Apparently, registrations are pouring in and we’re going to have more than 65 artists there. Cool! Read the whole article. Now I’d better write Mr. Ruth
I Made the Wilmington News Journal Read
Fair Fee for Reproducing Your Art?
Laura Lein-Svencner writes: I have been offered the opportunity to have a piece of my work [pictured here] published in an 9-12th grade educational bilingual art/photograph book this winter. I’ve done some surfing around and put out some emails to the artists that have dealt with the company. My question is what is a fair
Fair Fee for Reproducing Your Art? Read
How do you trick and treat yourself?
Today’s Art Marketing Action newsletter gives you ideas on how to trick yourself into doing the tasks you don’t enjoy. I mention: Take baby steps. You’ll eventually get there. Block out time on your calendar. It shows your commitment. Set your timer. You can do anything for 30 minutes. Get out of your house or
How do you trick and treat yourself? Read
Salesmanship is Everything
I attended a showing of selections from the Telluride Mountainfilm festival at the American Mountaineering Center here in Golden, CO last Friday night. Famed Colorado photographer John Fielder opened the meeting with a slideshow of his latest book (his first children’s book–out of more than 30 books to his credit). This man is outrageously prolific.
Salesmanship is Everything Read
It only takes a single artist . . .
Here I am with Paula Christen (on the right). Paula single-handedly organized the entire–and might I break for a moment to insert “and highly successful”–Art Marketing Action workshop in Winthrop, Washington. Paula is proof positive that artists can do this themselves. In fact, the best workshops I’ve had have been organized by individual artists. (I
It only takes a single artist . . . Read
News Releases–What NOT to Do
I just got a news release from what I think is a pastel society somewhere (based on the subject line). I guess that’s what it is, but maybe it’s an invitation, or an announcement. I have no idea what it is. Why? Because it was mailed as a Word document attachment. The email message itself
News Releases–What NOT to Do Read
