Alyson Stanfield, Author at Art Biz Success

Creating Demand for Your Art: Why It Matters and How to Start (ep. 206)

In this solo episode of The Art Biz, I dive into the necessity of creating demand for your artwork in order to achieve a certain level of success—stressing the importance of setting realistic expectations, refining your original artistic voice (key!), and nurturing genuine relationships.

I discuss the balance between ambition and practicality in the art market and offer five essential tips to assess and cultivate demand effectively.

Creating Demand for Your Art: Why It Matters and How to Start (ep. 206) Read

The Internet Might Be Ruining Artists’ Livelihoods with William Deresiewicz (ep. 205)

A deep discussion about the significant impact of the internet on the arts economy and the evolving role of artists in today’s market that is ruled by the internet.

Alyson and Bill discuss the challenges of discoverability and financial instability while emphasizing the importance of community support as artists navigate this changing landscape. Bill offers valuable insights on adapting to new opportunities in the digital era, helping artists feel less alone in their journeys.

The Internet Might Be Ruining Artists’ Livelihoods with William Deresiewicz (ep. 205) Read

Establishing Yourself in a New Art Community with Joan Chamberlain (ep. 204)

Joan Chamberlain reflects on her beginnings as a dentist and botanical artist to licensing her work and launching her “Recipe Nest” product.

After moving from Texas to Oregon in 2022, Joan reignited her passion for painting—now focusing on still life that celebrates food, wine, and joy. She discusses the challenges of relocating, the importance of finding community, and the evolution of her art practice, while emphasizing how her new environment has inspired a fresh perspective on her work.
Iris also shares insights on overcoming doubt, using AI in her creative process, and balancing her art with motherhood. She touches on her time in Taiwan, which was key to her development, and how her income breaks down between originals and reproductions.

Establishing Yourself in a New Art Community with Joan Chamberlain (ep. 204) Read

Technology Is Your Colleague in the Studio with Iris Scott (ep. 203)

Artist Iris Scott discusses her journey with social media, including how it has changed since she began her career and how she now navigates platforms like TikTok and advertising.

Iris also shares insights on overcoming doubt, using AI in her creative process, and balancing her art with motherhood. She touches on her time in Taiwan, which was key to her development, and how her income breaks down between originals and reproductions.

Technology Is Your Colleague in the Studio with Iris Scott (ep. 203) Read

Finding Your Artist Voice through Mentorship with Julie deBoer (ep. 201)

This episode of The Art Biz delves into developing an artistic style with the support of mentorship. Julie and I explore the challenges of finding a unique voice, the significance of embracing what naturally emerges in your work, her shift from gallery representation to self-sales, and the value of being part of an artist community.

We end with a conversation about how, with so many commitments, Julie prioritizes her art.

Finding Your Artist Voice through Mentorship with Julie deBoer (ep. 201) Read

What It Means to Be Fulfilled as an Artist (ep. 200)

I use this milestone 200th episode of The Art Biz to explore the deeper motivations behind artists’ desires for more recognition and sales.

While the external validation that comes with recognition and sales is important, we must remember that the ultimate goal is happiness. It’s about a commitment to your art for a more joyful life. My priority is to help you cultivate meaning through your art.

What It Means to Be Fulfilled as an Artist (ep. 200) Read

Producing a Monthly Digital Magazine with Alyson Sheldrake (ep. 199)

Bored with newsletters? Alyson Sheldrake has published a digital magazine every month for 10 years. It promotes her work, her husband’s photography, and local businesses, reaching about 17,000 people per edition.

Alyson loves writing, designing, and publishing the magazine, calling it “the newsletter that thinks it’s a magazine.” Through Snapshot!, she promotes others who, in turn, help promote her.

By embracing rejection, artists can push their boundaries, take more risks, and ultimately protect and elevate their reputations.

Producing a Monthly Digital Magazine with Alyson Sheldrake (ep. 199) Read

Beyond Motivation: Deadlines and Accountability Drive Action (ep. 198)

It’s fun to start a new project, but, if you struggle to stay motivated through completion, the ideas remain good ideas. In this episode of The Art Biz, I reveal strategies for unlocking productivity and success that I have learned for myself and clients. Learn how setting clear deadlines and establishing both internal and external accountability can drive you to conquer procrastination, finish projects, and achieve your professional ambitions.

Beyond Motivation: Deadlines and Accountability Drive Action (ep. 198) Read

Dealing with Rejection with Megan Wimberley (ep. 197)

Rejection is a part of every artist’s journey, essential for growth and success. Megan Wimberley, artist and founder of Cowgirl Artists of America, offers a framework to help artists move past rejection. She emphasizes the importance of mindfulness and professionalism in managing setbacks.

By embracing rejection, artists can push their boundaries, take more risks, and ultimately protect and elevate their reputations.

Dealing with Rejection with Megan Wimberley (ep. 197) Read

Vary Your Marketing Message

There is no reason to be repetitive in emails and social media posts when you promote your art exhibition, event, or class. Hitting a different angle with each message makes it more likely you’ll pique the interest of followers.

I have some ideas for doing just that. Many of these suggestions lend themselves to emails, while others could easily be adapted for social media.

Vary Your Marketing Message Read

Alyson Stanfield

Creating Demand for Your Art: Why It Matters and How to Start (ep. 206)

Establishing Yourself in a New Art Community with Joan Chamberlain (ep. 204)

Finding Your Artist Voice through Mentorship with Julie deBoer (ep. 201)

What It Means to Be Fulfilled as an Artist (ep. 200)

Producing a Monthly Digital Magazine with Alyson Sheldrake (ep. 199)

Beyond Motivation: Deadlines and Accountability Drive Action (ep. 198)

Dealing with Rejection with Megan Wimberley (ep. 197)

Vary Your Marketing Message

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