Cynthia Morris and I recently asked for artist-volunteers who wanted a mini blog critique. Many people were eager to get a free advice! The only caveat was that we would share our feedback with the world.
After looking through about 60 submissions, we selected Kim Werfel's blog for this experiment.
This video is a tiny sample of what we do in our Blog Triage class.
Cynthia praises Kim for her consistent posting, short entries, and great use of images. She suggests that Kim lead with text rather than an image in order to be more search-engine friendly and that she provide a stronger call to action at the end of the posts.
Cynthia and I both think Kim is doing a fantastic job with spacing. Too many blogs have dense text and long paragraphs. Not Kim's! It's very readable.
I think Kim's header image, while sweet, has eyes that looked sad. I'd like to see a more upbeat image there. I also encourage Kim to try a white background and exchange the red text for something more neutral.
I'm always trying to help artists in the Blog Triage class tone things down so that the work can pop on the screen.
Watch the video to pick up other suggestions that you might be able to use for your own blog.
Be sure to stop by Kim Werfel's blog to see the changes so far. She's in the process of making improvements as I type.
In All Seriousness
We act pretty silly in this video, but we are serious about helping you get your blog in shape.
The video is just 4:30 in length. The Blog Triage class is one month.
Imagine how you could improve your blog if you devoted an entire month to it!
Imagine the suggestions you will receive from us and your fellow classmates over the course of the month!
As I say in the video, we don't just hand you a book or a lesson and ask you to do the work. You get constant feedback from us along the way. That's what makes this class so valuable.
The next Blog Triage class begins April 25. Space is limited to just 30 artists.
Click here to read all about it and sign up.