Sometimes you just don’t feel like using another precious brain cell.
You’re wiped. Your creative juices are spent.
Here are some brainless business actions you can take when you don’t have the energy to think too much.
1. Organize Image Files
Most of us get lazy with our digital images. It’s too gosh-darned easy to take a lot of pictures and keep them on your seemingly endless disk space. But they soon become clutter.
In your down time, you can rename your images with titles that are much easier to find because they are descriptive.
You can also take the time to organize, delete, and reorganize your image filing system.
2. Upload Images
Upload new images of your art, your openings, and yourself to your website or social media sites. You don’t have to publish them as the descriptions and text might require more neurons than you’re willing to ignite. Just uploading the images is a step in the right direction.
3. Update Your Lists
Keeping your contact list and email list fresh with new people you’ve met is an ongoing task that is, I admit, not glamorous. But it has to be done. You don’t want to spend a lot of time updating your list when an event is on the horizon, and you have more important things to do.
Adding names to your lists in bits and pieces will pay off.
Artist Conspiracy member Mary Gilkerson shared her secret in the forums: “I've set my database to open as soon as the computer is turned on, which reminds me to do a little bit every day.”
4. Trash Old Files
This might be my favorite brainless task of all. Open up your documents folder on your computer and behold! I’ll bet you find a lot of files and folders that you no longer use or need. Dump them!
If you want to retain files that are out of date, create an Archives folder. I have one inside almost every folder on my computer. When something is no longer timely, I drop it in the Archives folder. For instance, I archive past workshops, audio programs I no longer sell, and classes I no longer teach.
Do the same with your paper files, recycling what you choose to get rid of.
5. Back Up Your Computer
There are too many heartbreaking stories of artists who have lost everything because their computer crashed, and they had no back-up copies of data. Backing up must be a habit. Put it on your calendar as a regular commitment.
Store your critical files – including image files – offsite or in the cloud.
6. Interact on Social Media
Proactively find good people to follow and say nice things about on your social media site of choice.
On Facebook, comment on other pages as your page so that you’re mingling with others as your business. This allows you to clock in some marketing time without having to put too much thought into it.
What are your favorite brainless actions?