Guest Blogger: Heidi Spiegel
In my mind, I have created two characters: the Artist Me and the Business Me.
One is committed to making art, while the other believes in the art enough to support and promote it.
This is the result of a mental shift I made during the Art Biz Coach Blast Off class (program no longer available), which addresses the artist as well as the business of art.
It has helped me balance making art with marketing art, while also attending to personal needs and financial needs.
So, keeping myself in good health, exercising, and eating right are good business moves. Likewise, completing 5 tasks each day to market my art, setting aside time in the studio, and researching a project are good for the business.
I'm training my mind to ask: Is this good for the business? Is this good for me?
This practice is totally unrelated to my creative self, which means that there are less emotional ties to many of my decision-making tasks. The emotions are where they belong: with my art-making, and not in the business-making.
This was a breakthrough.
It helped me to understand that the Business Me has my Artist Me's best interest in mind. The Business Me is eager for the Artist Me to succeed.
The challenges related to making a living as an artist are still overwhelming. But allowing myself to step back and ask “Is this good for the business? Is this good for me?” has removed much of the emotional frustration from the equation.
About the Guest Blogger
A native of Hollywood, CA, Heidi Spiegel‘s art focuses on transforming various found papers into illustrative collage images. Her artwork can be found in private collections throughout Los Angeles and in Europe. Recently, Heidi has expanded her art career overseas and lives both in the US and in France.