I have been a horse and animal portrait painter for several years and my reputation as a painter has been built on that. I continue to do that and it's an important part of my income. In the past two years I have starting doing paintings of blue horses which are very graphic and different from my portraits. I want to market the blue horses more to the gallery market but also to my portrait customers … what little I have done, I have gotten a good response from my portrait customers.
The question I have is, can I market both of them together as in an equine magazine and other equine market ads? [See draft of ad in image.] Dollars are scarce and I need to make the best of them especially until the blue horses are much more established, and I don't want to ignore my portrait business.
This is an interesting dilemma. On the one hand, the work is very different. On the other hand, the patron base might be the same. I certainly understand the scarce funds part.
My gut says to do two different ads, even if they’re smaller ones. Maybe alternating them from issue to issue. I think the thing that concerns me most about the ad format Henry’s working with is that there’s no image of one of his blue horses–just a logo. I believe the paintings are much stronger and would make more of an impact in an ad. However, would they overpower the other work?
I think the simplest ads are the most effective and that Henry is trying to do and say a bit too much in one ad.
What do others think? Can you help out Henry?
Images (c) Henry Patton. Lower image: Eye of the Blue Horse.