Today’s Art Marketing Action newsletter presents the option of using a different name for your artwork that looks like another artist did it. If you use two names, can you share your experience and show us your work online? Just leave a comment (use the link at the bottom of this post). We’re curious . […]
Things have been quiet on the blog this week. I took a last-minute trip to Oklahoma to pick up a new kitten. Yes, I know, we have unwanted kittens here in Colorado, but my father is kind of a cat rescuer and I like to support his habit as much as I can. So I
Road Trip Brainstorming (& a new kitten) Read
I visited six artists at Open Door Studios in Evergreen today. I’d post a link to that, but they don’t have one. Here are some things I learned. 1. I really like the name of their event. “Open Door Studios” rather than just “open studios” seems more inviting and descriptive. 2. Four of the six
Think you’re prepared for a natural disaster? AXA Art Insurance Corporation has produced a special report on preparing your art for hurricane season. It might also help those in non-hurricane prone areas prepare for other disasters and it’s a short three pages.
Get Ready for Hurricane Season Read
As I was writing yesterday’s Art Marketing Action newsletter about updating your resume and the blog entry about biographies, it occurred to me that you also need to be keeping track of which works of yours are being shown where and when. In other words, keep a detailed list of what you show in each
Don’t ever assume that someone knows how to take care of your artwork. Two artworks were destroyed in separate accidents, but in the same exhibition, at the Centre Pompidou in Paris–a world-class museum. It’s such a strange and sad story. Read “Make a Conservator Happy.”
Make Sure They Know How to Care for Your Work Read
Pat Velte, my Web guru, sent me a link to Bob Parsons’ 16 Rules to Live By. Worth reading. (Thanks, Pat.) Each of the 16 rules is relevant to me, but these are some that stood out: 1. Get and stay out of your comfort zone. I believe that not much happens of any significance
Bob Parson’s 16 Rules to Live By Read
I received this email from an artist who thought you might learn from the experience: A gentleman purchased 2 paintings of mine at my two local galleries, then contacted me via telephone about doing a commission. When he asked the price, I stated, “between 4500 and 5000.” Then when he came to my studio and
Iron Out the Details First for Your Art Sales Read
Something from Seth Godin’s Blog to think about before you make any cold calls. I have artists email or call me all of the time with questions that were all answered on my website. If only they had taken the time to look, it would have saved us both a lot of time. It’s common
This week’s Art Marketing Action newsletter is all about offering options to build your audience. I don’t have prices on my consulting pages because I realized my clients aren’t all the same. They have different desires and are at different points in “taking the plunge.” So, I talk to them, try to understand what they
More on Offering Options to Your Audience Read
COMPLIMENTARY INFO/ORIENTATION SESSION FOR CULTIVATING CONNECTIONS (AND COLLECTORS)
I’ll also give you a peek behind the scenes at our classes and community.
This event is coming up soon. Will you come?
