This week’s Art Marketing Action newsletter is all about offering options to build your audience. I don’t have prices on my consulting pages because I realized my clients aren’t all the same. They have different desires and are at different points in “taking the plunge.” So, I talk to them, try to understand what they […]
More on Offering Options to Your Audience Read
Kelly Borsheim wrote months ago with a terrific question. I still don’t have a good answer for it, so I thought I’d throw it out for anyone who can help. What do you way when someone loves your work, praises it, and then, basically says, “I sure hope I win the lottery someday so I
How do you respond when people say they can’t afford your artwork? Read
I’m sure the gods have a lot more to teach me throughout this process, but, for now, here’s what I’ve learned: Get rid of all the crap you can live without. Do it now. Do not wait until you move. I’m going to try to do this at least twice a year and I don’t
A Few Lessons I Learned from Moving Read
I often wonder if what I’m teaching artists stresses perfection too much and doesn’t allow for experimentation. Today’s newsletter from David Allen (whose book is featured in the left column) was right on target: Productivity Principle no. 89 Perfection and productivity are mutually exclusive. One of the most powerful forces promoting procrastination is not necessarily
Perfection Isn’t the Goal Read
To update your mailing list on a regular basis.To say thank you to those who have helped you.To follow up with anyone who expresses interested in your work.To set boundaries. It’s easier to say “no” and then change your mind than it is to start with a “yes.”To meet more people.To get help when you
I’ve cautioned about donating art to charities in previous Art Biz Coach Newsletters. Today’s New York Times lays it all out in “Donating Work for Charity Has a Downside for Artists.” Among the highlights: Artists who create special editions and/or a series of work just for donating. Artists and dealers who are attaching “resale riders”
Ramifications of Donating Art Featured in New York Times Article Read
I’ve been thinking a lot about written agreements and proposals, which you’ll see in tomorrow’s Art Marketing Action newsletter. Still, I think it’s important to know when NOT to enter into an agreement with someone. We’re always so grateful for work and think about the money that we forget there might be very good reason
Three Reasons to Turn Down an Opportunity Read
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