Writing the Artist Statement and Communication Archives

Tongue tied? Return to Pictures to Tell Your Story

On a visit to Virginia Folkestad‘s studio, I was taken with the way she documented her career in a visual timeline.

I encourage you to do something similar for your oeuvre.

Tack color images of your art chronologically to the wall. Add dates if you need them as reminders.
Use yarn or string to connect ideas and thought processes between earlier and later work.
Record, in words, why you connected the images.

This will help you visualize your progress and understand how objects and ideas are connected over time.

You will discover common threads that you didn’t previously see, which will help you better tell the story of your work.

Have you tried something like this?

Tongue tied? Return to Pictures to Tell Your Story Read

Distinguish Great from Good Content

Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action. These four components distinguish great from good content. Subject Line or Title The title you select for your blog post or subject line is critical. It will either entice people to

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Dawn Brose-Jerome, One Step at a Time. Watercolor on paper.

Being Heard Above the Noise

You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. Artists trying to connect with others online are also content-generators. How do you come up with something to say that is worthy of being heard above the noise? Step 1 The first step to generating

Being Heard Above the Noise Read

Rework Your Artist Statement with 3 Answers

Aside from your contact list, your artist statement is your most useful marketing tool. You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more. The process of writing your statement – and it is a process – will help you gain clarity about your art. You

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The Secret to Attracting More Fans for Your Art

Everyone knows that the #1 way to attract fans for your art is to make amazing work. That’s no secret.

But I’m going to let you in on a hush-hush marketing strategy that will draw even more people into your circle: education.

Before you doze off at the word “education,” consider why you should heed my advice.

Most of the population was raised without an art education. If they were a student of the 1960s or 1970s, as I was, they probably had to make clay ashtrays or embellish turkeys from an outline drawing of their hands.

But that’s about the extent of it. Most adults, including artists themselves, haven’t been trained how to look at and appreciate art.

To these people, art can be stuffy, elitist, and inaccessible. Here’s where you step in.

Part of your job in promoting your art is to

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Repeated, Yet Fresh: Vary Your Marketing Angle

Guest blogger Marcia Yudkin says: When you have a new product or an upcoming event, you can’t tell your list about it just once. Vary your angle. Lead into it differently each time. Use this checklist to pitch repeatedly without boring or annoying your email recipients.

Repeated, Yet Fresh: Vary Your Marketing Angle Read

Tongue tied? Return to Pictures to Tell Your Story

Distinguish Great from Good Content

Being Heard Above the Noise

Rework Your Artist Statement with 3 Answers

The Secret to Attracting More Fans for Your Art

Repeated, Yet Fresh: Vary Your Marketing Angle

10 Dumb Bulk Email Blunders

Pins and Needles: Proof that Words Can Help You Be Found Online

Beginning a Slide Presentation of Your Art

A Thesaurus for Your Art

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