As you know, the Oreo® is a cookie with two chocolate wafers on the outside and light, creamy filling on the inside. When you’re critiquing someone’s art or marketing materials, think of the chocolate wafers (the parts that hold the whole together) as praise. The fluffy stuff in the center is where you can offer room for improvement.
The Oreo approach to criticism Read
When is the last time you took a long look at your artist statement? Did you close the file months ago thinking you were done with it? Think again. Your statement has the potential to be one of your strongest promotional tools. A well-written statement empowers you. The process of writing or perfecting your statement
5 Tips for Improving Your Artist Statement Read
Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response.
Sending your first email blast–what to say Read
You look less self-confident when you apologize for everything you do that is imperfect. Don’t dwell on it and call attention to it! Accept that it is what it is or fix it, redo it, or move on.
Stop apologizing for imperfections Read
Last week I reviewed a formal biography and gave you an easy-to-use, three-part bio format. If you missed that post, you can find it here: Work On Your Biography. You don’t always need or want a stiff-sounding bio. In fact, if you want to relate directly to your fans, an informal bio is a better
Computers make it so easy for us to type quickly and press Send–perhaps too easy. We get excited about something and want to respond immediately. Ditto for when we’re angry. And there’s enough on the Internet to keep us boiling for years to come. Never respond in anger Whether you’re blogging, using Twitter, or emailing,
Need ideas for your newsletter or blog? Would you like more people to see your artwork online? This newsletter and podcast give you three ideas to make fast friends, get easy content, and increase your Web traffic.
Art Marketing Action: Shine the Spotlight on Someone Else Read
I’ve been noticing bad habits snaking into my vocabulary. Not just my speech, but my writing! Certain words and phrases sound like fingernails on a chalkboard. If only they wouldn’t come out in the first place! The phrases “you know” and “I mean” are tops on my list, along with the word “actually.” I’m reminded
Well, um, actually, you know, it’s literally like this Read
If you think you don’t have much to say about your art, you’re not trying hard enough. Good content is everywhere, but it has to incubate. If you have a presentation coming up, start developing your content immediately. Give yourself time to play around with it, to make mistakes, and to tighten up your slides
Pack Your Presentation with Meaningful Content Read
Monday’s Art Marketing Action Newsletter and podcast about designing PowerPoint presentations provoked a number of comments and questions. Those who had obviously had to sit through a number of wickedly boring presentations cheered me on in emails and comments. Quinn McDonald, who apparently teaches PowerPoint (!), wrote: The simple truth about PowerPoint is that logic
What?! No bullet points?! Read
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