Websites and Blogs

More than two dozen artists spent the last month tweaking and writing their way to a better blog in the Blog Triage class I teach with Cynthia Morris. Here’s a look at our graduates’ blogs. Many of them focused on one area or another and have the knowledge and motivation to finish up on their own.

When you write for the Web, make sure your main points are easy to find and that your text is scannable. People will look briefly at a blog post to see if it’s of interest to them. If they see nothing immediately, they might leave without reading.

If your blog needs a jolt, try working on a theme like Carrie Cahill Mulligan’s 17 Days of Green. Themes give you structure. You aren’t always grasping for something to write because you know what your subject will be.

Cynthia Morris and I recently asked for artist-volunteers who wanted a mini blog critique. Many people were eager to get a free advice! The only caveat was that we would share our feedback with the world. This video is a small sampling of what we do in our Blog Triage class.

Some subjects are always winners – they just need a little tweaking for today. You might update a post because the topic is still relevant or because new research has come along. I show you want I looked for when I updated a 7-year-old post.