Check the Emotional Value of Your Headlines

Writing a press release? Use the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.

Thanks to whomever posted this on SpeakerNet News!

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2 thoughts on “Check the Emotional Value of Your Headlines”

  1. this is awesome–I tried some of the most recent headlines I used and got really good and useful feedback! the most recent headline I used on a press release got a 20% and a “spiritual” grade and since it was for a fundraiser I’m doing over the holidays at my shop that’s probably an ok thing–thanks for the heads up. I’ll be checking that out often because I write press releases for both my business and organizations I’m involved with.

  2. Alyson, your tips are always great, and this one is worth its weight in gold. I tweaked a possible headline until I got it from an OK 50% emotional appeal to an awesome 72%. Just hope the public responds as well as the marketing people think they should. Thanks for the wonderful support.

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

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