Creating a Buzz by Shipping Empty Boxes

BoxArtist Franck de Las Mercedes was featured in the October issue of Art Business News (yes, I’m slow getting it on here). He paints boxes with notes on the outside: “FRAGILE: Contains  . . . [Peace, Hope, etc.]” All of the art is on the outside and he ships them for free.

I say: What a fantastic way to spread a message, connect with unknown audiences, and promote your work!

Share this post

Turn Followers into Collectors

Shift your focus from broadcasting to belonging.
From visibility to trust.
From “putting it out there” to bringing people closer.

Live workshop September 9-10

4 thoughts on “Creating a Buzz by Shipping Empty Boxes”

  1. Jeanne Guerin-Daley

    What a wonderfully peaceful idea! Reminds me a very special gift I once got from my son when he was very young. He made it in school around Mother’s Day. It was a tiny wooden box that had been bought from the craft store and decorated with paper lace, ribbons and paint. When opened, the box appeared to be empty, but the accompanying card had a little poem explaining that it contained a hug for me! I was to open it whenever I needed a hug! I keep it in my bedroom in a place where I see it at least once a day and it always makes me smile!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

CAN I SEND YOU THE LIST?

Be sure to check all of your email folders to ensure delivery. You’ll also receive my regular news for your art business.

Privacy + Terms

28 Prompts to Shape Your Marketing Message

Get clarity for your bio, statement, media pitches, social media posts, conversations, …

Your Background . Your Approach & Process . Your Audience & Impact . Your Vision & Voice

Free with opt-in.

*You will also receive updates about new podcasts, blog posts, and programs. Opt out anytime.

Privacy + Terms